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  1. #1
    AchingBones is offline New Member
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    Exclamation How Crazy is the Australian Goverment! This is worth a read!

    Is this blog post too harsh? (Or fair!)

    http://www.onlinebetting.com.au/blog...live-odds.html

  2. #2
    Stephen F is offline Non-sponsor Affiliate Program
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    Personally I dont think the govt had any choice but to make a change. The constant advertising in front of kids had gone too far. Whilst I have no issues with the advertising in general, I dont think kids should be seeing it as openly as they were...

    Having said all that, sportsbetting is still only 15% of the total gambling spend by Australians, so it isnt actually resolving the bigger problems.

  3. #3
    JackTenSuited is offline Private Member
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    Why not just ban advertising of sports betting before 9pm like the UK?

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  5. #4
    PlayHippo is offline Non-sponsor Affiliate Program
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    Should they not ban slot machines in public places such as bars /restaurants as well then? Or that is bringing in to much money to the state

  6. #5
    Stephen F is offline Non-sponsor Affiliate Program
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    I agree that it needs to be banned until 9-10pm, it will at least solve the major problem. Kids are definitely getting too relaxed with the concept of betting (which is the aim of the advertising). Moving it until later will help resolve that issue until they are old enough to understand.

    Re slot machines - it doesn't look like that will ever change now. Money talks here.

  7. #6
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    rak is offline Former AM
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    I don't think its too harsh at all.

    You just have to see how much gaming advertising is within a particular game itself, listed a few of the top of my head:

    sports team sponsorship
    in game stadium advertising
    running across the bottom of the screen
    during ad breaks
    segments named after betting companies
    during half time segment to talk about the current game odds

    And then 1 company spent a crap load of money which took advertising to the next level, and pretty much polarised everyone in saying "now its gone too far" . The company is Tom Waterhouse.

    - having the spokesman of the betting company, look and act like he was part of the commentary team talking about betting odds of tomorrows races
    - and then giving him a microphone so he was on the ground, talking about the odds he liked, looking like he was part of the commentary team.

    From what I understand, the big 4 sports betting companies in Australia have cemented themselves here. And to really break into the market, and be with that big group, you have to spend quite a bit money to get your name out there. What they have ended up doing is getting everyone to know their name, but maybe of the wrong reasons.

    The other sports betting companies have been pretty quiet about it all.

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  9. #7
    AchingBones is offline New Member
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    Default Have you thought of this?

    The thing is - can the television companies afford to lose the massive revenue?? How are the government going to compensate them!?!

  10. #8
    Stephen F is offline Non-sponsor Affiliate Program
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    That's always the big question, especially after these multi million dollar deals with the various sporting groups (to buy TV rights).

    I think as with tobacco it's their issue long term - they can sort it out.

    Stephen

  11. #9
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    rak is offline Former AM
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    Quote Originally Posted by AchingBones View Post
    The thing is - can the television companies afford to lose the massive revenue?? How are the government going to compensate them!?!
    Television can't afford to lose that advertising revenue. But from what I understand, TAB will be picking up the advertising after the TomWaterhouse deal breaks down. Government doesn't have to compensate them, its for the TV Stations, Sporting League and Advertisers to work out within the legal framework.

    The TW deal I think was a 5 year, 40 million a year deal? Something along those lines.

    I dont think gambling teams will be stopped from advertising or sponsoring teams, just no showing of odds.

  12. #10
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    DaftDog is offline Private Member
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    Quote Originally Posted by AchingBones View Post
    The thing is - can the television companies afford to lose the massive revenue?? How are the government going to compensate them!?!
    The same thing was said when tobacco companies sponsored sports events, but the sports channels all survived.



  13. #11
    Muppet is offline Private Member
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    Agree totally with Rak. The advertising on TV and in game has gone way beyond what any reasonable person would consider acceptable. When you have kids at a rugby league game asking a smarmy bookmaker (who also happens to be the son of a notorious crooked bookmaker who was banned from racetracks for over a decade and has a significant interest in the business) for his autograph after he has just done a half time talk on camera with the commentators on the sidelines of a game, you know that something is very wrong. That post linked is harsh and reads like a baby crying because someone took his rattle.

  14. #12
    LukeC is offline Non-sponsor Affiliate Program
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    Quote Originally Posted by deanimus View Post
    Why not just ban advertising of sports betting before 9pm like the UK?
    In the UK you can advertise sports betting at any time if it is within a sports programme (which is where you'd want to feature live odds). The 9pm rule is just for non-sports programmes.
    Head of Affiliates at Digital Fuel

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