View Poll Results: How long do you wait before you promote a new operator?

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  • Within 1 week

    2 14.29%
  • Within a month

    2 14.29%
  • Within 6 months

    6 42.86%
  • Within 12 Months

    3 21.43%
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    1 7.14%
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  1. #1
    alexpratt's Avatar
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    Default How long do you wait with a new operator?

    I see operators coming on the market all the time and of course operators leaving the market as well, so when these new programs start how long do you leave it before you work with them?

    I know in their first few months there is often some incredible deals and of course every player is a new player but is it worth the risk?
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  2. #2
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    Also what types of things influence the decision i.e. How much influence does the AM, the gaming software, the affiliate back end, etc have on your decision
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  3. #3
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    As a general rule, i wait a year or so before promoting any new operator. Most sites need that length of time to iron out the wrinkles. If an operator survives the first year and develops a solid reputation among players and affiliates, I'll give them a shot as long as they offer something beneficial or unique for my players.

    I will make exceptions if the new poker room is being handled by an existing operation or if I really trust the affiliate team.

    In the past year I have added Aced Poker to my pages even though they're new. I trust Brandon Berndt enough to bend my rules for him and his room. I also added Cool Hand Poker almost immediately upon launch because of the solid reputation of their parent company (Belle Rock) and their affiliate management company (Referback).
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  4. #4
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    Quote Originally Posted by alexpratt View Post
    I see operators coming on the market all the time and of course operators leaving the market as well, so when these new programs start how long do you leave it before you work with them?

    I know in their first few months there is often some incredible deals and of course every player is a new player but is it worth the risk?
    I'm just starting to promote one casino operator so I don't really consider this until I read your post. Now, I should be careful then to accept new casino sites to promote or I might be doing the wrong thing.

    Thanks for the hint.

  5. #5
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    Start promoting them early and with the correct promotions you can do very well with little competition for the brand. Trouble is, if they fall by the wayside you have lost some or all credibility, dependent on the way they fall and you will have probably lost a lot of time and effort in the process.

    Of course if they are backed by a reputable aff network or a reputable platform then this does add a little weight to their credibility but to be perfectly honest not 100%. Things can go wrong with any company, no matter how good their connections.

    If you leave them until they are settled and established you have a far better chance of having no issues, however, by this time you have missed the opportunity of the early promotion and getting your self established for their keywords etc.

    Chicken and egg and for me a little like my poker games, every now and again one needs to play a gutshot and hope for the best.

    Well thats my take on it anyway.
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  6. #6
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    Established programs go up immediately, such as CasinoRewards new one. It's good to get a jump on that and I think affiliates make a mad dash for the banners for a new casino with an established program.

    New or unproven software and programs can wait. I'd rather wait and see then be in to deep when the sh*t hits the fan. For new ones, I usually go to Casinomeister. There are some sharp players and software anyalizers that have been around awhile and know what's what so it's very helpful. The affiliate end takes longer to emerge one way or the other.

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  8. #7
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    Default new operator growing pains...

    Although not ideal (in my opinion). Casino City will usually get the affiliate agreement in place right away with a new operator. Since the directory page is going up anyway we might as well to avoid sending free traffic.

    Plus, we're one of the first affiliates AM's contact when launching. Alot of the time I'll be contacted weeks before the launch in the hopes of me signing up early. Especially AM's i've worked with in the past who have left that position and gone to a start up.

    At this point I cross my fingers and hope there aren't any growing pains to endure. Or "payment" issues. If I had my way I'd obviously analyse reputation, conversion rate, payment methods, t&c's, marketing materials, AM competence, and backend user friendliness. etc

  9. #8
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    Quote Originally Posted by mojo View Post
    Established programs go up immediately, such as CasinoRewards new one.
    Hey Mojo, in the case of CasinoRewards new one... I'd just consider that a new brand launch... Not a new operator

  10. #9
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    I think trust of the people behind the new company is the biggest factor. For Rockbet things have started very well and I think having experience working with affiliates for ThisisVegas helped to open the door for Rockbet.

    I think the next factor has to do also with the software being used. If it was a Microgaming or Rival operator I would have more trust in them as I think these software companies do more to ensure that rogue operators don't ruin the reputation for all operators. Playtech isn't too far behind but I would be more cautious. RealtimeGaming can be hit or miss. If it was clubworld opening up another brand then for sure I would trust it, if it was virtual .... cough cough. Any other software that is new and unproven I would be very cautious and would use hypegaming as an example.

    John

  11. #10
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    i rarely add a new operator, unless it's on a platform i trust and someone i've worked with in the past is involved. i'm more likely to wait a year before adding new programs and only after people i know endorse it.

    I don't like getting screwed and i don't want my players to be robbed either. I'd rather come late to a brand ( and i often do) than be angry.

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