View Poll Results: How many affiliate programs have you stopped working with in the past year?

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  • None

    4 13.79%
  • One

    0 0%
  • Two

    6 20.69%
  • Three

    7 24.14%
  • Four

    3 10.34%
  • Five

    2 6.90%
  • Six or seven

    1 3.45%
  • Eight or Nine

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    6 20.69%
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  1. #1
    MichaelCorfman's Avatar
    MichaelCorfman is offline GPWA Executive Director
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    Question How many affiliate programs have you stopped working with in the past year?

    The affiliate program marketplace changes over time. Some affiliate programs change their terms and conditions. Some affiliate programs merge with other programs. And some affiliate programs go out of business.

    With the recent focus here and elsewhere on changes in the affiliate program marketplace, I think it makes sense to ask to what extent affiliates have changed the programs they work with.

    Besides answering how many programs in the poll question, share with your fellow affiliates the reasons behind the changes you have made.

    Michael
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  2. #2
    thebookiesoffers is offline Former Member
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    i actually booted 3 firms off yesterday

    2 were for being a waste and one was for having stupid stats, sent 100's of players over the last 2 months and didn't earn a thing, then they ignored all contact to try and sort something out, so goodbye

  3. #3
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    I've removed links to 4 affiliate programs for changing their T&C's retroactively (in a very predatory way) and adding minimum activity quotas.
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  4. #4
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    None. The only reason why I'd stop working with one of my affiliates is because they weren't paying their affiliates.
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  5. #5
    justbookies is offline Private Member
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    You would think the trend would be to promote more companies, given they are popping out of the woodwork all the time but I am promoting less programs now that at any time in the past. Can't be bothered with the hassle of sending referrals to programs that can not be trusted to do a proper job for affiliates and/or players. I don't think programs realise that consistent bad publicity on the forums (and 'shaving' t&cs - cookie length, non-lifetime etc etc) has the effect of putting off more than just the affiliates complaining about them. Despite removing a few over the last couple of years, I am still promoting some firms either with terms that I don't particularly like or that I don't trust much, just giving them less exposure. I am not interested in any new sportsbooks. They beg and bribe you early on and then, quite possibly, shaft you later.

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  7. #6
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    The only reason why I'd stop working with one of my affiliates is because they weren't paying their affiliates.
    This is dangerous thinking.

    First, don't forget about the players.

    If they change their terms of serivice, even if it doesn't concern you at the moment, they should be carefully monitored from that point on.

    Also, if other affiliates also have valid complaints, they should be looked at and monitored carefully.

    The trust factor is a big thing and more and more we are reminded that programs we ONCE trusted can no longer be, and that many factors go together to form (or break) that trust.

    Rick
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    If an affiliate program is not small affiliate friendly (especially small US Affiliate), then they are NOT Affiliate Friendly!

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  9. #7
    casinobonusguy is offline Private Member
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    dropped 58 casinos in 2011 ,have not made many changes this year as we don't work with many groups anymore.

  10. #8
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    i'm pretty new to the aff world - and tend to go by reviews on here and other forums by members to see what problems they have. I have considered stopping working with some, because of bad conversions - but then thought it could also be a result of bad promotion on my part - as other affs don't seem to have a problem with them from what I read.

    Onwards and upwards as they say!
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  11. #9
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    Quote Originally Posted by universal4 View Post
    This is dangerous thinking.

    First, don't forget about the players.

    If they change their terms of serivice, even if it doesn't concern you at the moment, they should be carefully monitored from that point on.

    Also, if other affiliates also have valid complaints, they should be looked at and monitored carefully.

    The trust factor is a big thing and more and more we are reminded that programs we ONCE trusted can no longer be, and that many factors go together to form (or break) that trust.

    Rick
    Universal4
    I never thought of it like that, but thanks for the response. I'm still somewhat new to being a affiliate, so I have some more things to learn, but it sucks that in this industry that some affiliates can no longer be trusted, since they've done something to lose our trust.
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  12. #10
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    We're in the process of trimming some fat right now - namely programs who have put up "smoke signals" like Market Ace (slow/no response time to our questions, slow-rolling payments, admitting to a reduction of staff AFTER buying another brand).

    We're also getting rid of programs who do not offer fair/favourable terms - those who have quotas and those programs who refuse to pay across all channels (you know who you are in these cases).

    We are always quick to avoid or eliminate programs who are bad for the player and we review the programs we suggest on a regular basis to ensure they continue to treat their players well.

    We have no problem adjusting our recommendations accordingly when it comes to doing right by the player.

    However, the area we have severely lagged in was shedding the programs who do not "do right by us". For too long, we've continued to push programs that were good for the players, but weren't really good to us as affiliates (due to terms, support, percentage, etc). Considering the industry is shifting more towards programs trying to save costs and indirectly putting a slow choke hold on us as affiliates - I figure it is time for me to do the same. If a program cannot/will not do right by both the player and the affiliate, they can look somewhere else to peddle their product.

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  14. #11
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    One stopped accepting US players and one just wasnt converting.
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  15. #12
    -Shay- is offline Public Member
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    This might be drifting slightly off the scope of the poll/thread, but your question REALLY has me thinking about this month.

    As I go through my books, I see three programs who are late in making their payments based on the terms and conditions THEY set up.

    I see two other programs that are going to be late as of tomorrow when they don't make a payment due to being the weekend.

    I look at my in-box and I notice all kinds of marketing suggestions, but I see nothing that explains, apologizes, or provides insight regarding payments being delayed.

    To program managers, if the payments your program owes are late, why do you not reach out to your "partners" to talk about this BEFORE the payment due date?

    If I owed you work or ad space based on a contract - would you not want me to reach out to you to let you know if something about the campaign was not able to go according to plan?

    I'm sure you would, so why do you not pay your "partners" the same courtesy? I like to think I ONLY work with reliable and reputable programs but considering the state of my books, I'm beginning to think differently.

    To affiliate program managers, generally speaking - If you're not informing your "affiliate partners" that their payments are going to be delayed - why not? Are you not "permitted" to do so, do you not think we deserve to know, do you not think we will notice, do you only think about sales and conversions, or is there some other reason why you do not reach out regarding late or later than normal payments?

  16. #13
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    Dropped most. Basically anything that cannot convert, pay on time, give me an adequate manager that responds within the day, have somewhat normal terms, was left. I even closed an account and gave away dozens of players just so I can never ever deal with 1 brand.
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  17. #14
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    I stop from amazon.

  18. #15
    casinobonusguy is offline Private Member
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    I can forgive a few late payments as long as they are converting.We all know the Cyprus issue has caused some temporary issues for a few programs.When I am working for years and cannot see much results then I have no choice but move on.And what bugs me most is a poorly performing program wanting a chance at top positions and I give them a try and still nothing.

  19. #16
    AceOdds is offline Private Member
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    I've only ever worked with the more well known betting companies so haven't had to kick any off. When I do get to that stage I'll be sure to checkout what's being said about them on the forum.
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  20. #17
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    A yera is a long time. Some close down, others screw us affiliates. 10+ easy.

  21. #18
    Arild's Avatar
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    I havent cut off anyone just yet.. i have issues with unibet so considering to cut them. They never reply to emails and i get my clicks + people telling me they signed up through our banners, but i never get registrations there.. i got in the start but never anymore and i have a nice registration rate on all others.

  22. #19
    -Shay- is offline Public Member
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    Quote Originally Posted by Arild View Post
    I havent cut off anyone just yet.. i have issues with unibet so considering to cut them. They never reply to emails and i get my clicks + people telling me they signed up through our banners, but i never get registrations there.. i got in the start but never anymore and i have a nice registration rate on all others.
    If you remove/replace them, you might be surprised when people tell you they've signed up through your banners AND you see the registrations.

  23. #20
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    been like 7 months since i got a single registration there and i have between 20 - 100 on ALL others in the same period so

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