How much more revenue would you have if all cross-marketing tracked back?

[MichaelCorfman]

In a tough economic environment, and even in a good one, every penny counts. Lately affiliates have increasingly scrutinized activities they consider to be cross-marketing where they are not credited. Instances of untracked cross-marketing can range all the way from an isolated mistake, fixed right away, that probably had little real effect to deliberate and malicious theft of players from affiliates.

From a revenue measurement perspective, a typical affiliate view is that any revenue from a sign-up at a property featured in a mailer or on a website a player is visiting because of a relationship started by the affiliate that is not tracked back to the affiliate is revenue lost due to untracked cross-marketing.

Using that definition of lost revenue from cross-marketing, how much larger do you think your revenue would be if you received all of that extra cross-marketing revenue?

Michael

[casinobonusguy]

Michael This is a tough one as we would need to know just how many of these programs are doing it.Based on what I do know i think we are at much as 20% .

[GCG]

Depends on how much highrollers are wooed away, for some months it can be as high as 80 to nearly 100%.

[pdjoe]

I voted on the low side being 3 or 4%. Even that can add up to thousands of dollars lost per program per year. Thats way to many mortgage payments to give away for me.

I want to send a thanks to Star Partners for fixing the problem and making a settlement on the money owed for cross promoting, it will go a long way in our future relationship.