How much of your SEO success do you attribute to newer social media SEO techniques?

[MichaelCorfman]

Historically for most affiliate webmasters, SEO has been primarily a combination of building the right content and having the right links in place from other websites. And until a while ago, the right links from other websites often meant a strong emphasis on link exchanges with other webmasters, or getting content you created that had links back to your sites listed on other sites.

But recently, ways of getting links have grown with the evolution of social networks and social networking features. Tweets, Facebook shares, and the new Google +1 features are all examples of newer ways to influence the way Google looks at your site.

For this week's question I thought I'd ask how much GPWA members are using the newer social media ways of promoting their websites as compared with the older and more traditional approaches. How much of your SEO success do you attribute to newer techniques? Be sure to share what you have found to be the case so far, and if your plans for the future are different than what you have done in the past.

Michael

[xecutable]

At this point perhaps a very small portion, but I am planning to change that. Let's face it unless you have done it the old way, and you are already known, and people trust you, you won't be followed on twitter and you won't be liked on facebook.

I think, once you've reached the full potential of old techniques, you can try expanding to a new extent with these new ways of promoting your site.

[rak]

Also I notice webmasters can be very reluctant to talk about their seo strategies - which makes sense, since you don't want someone "muscling" in on your traffic!

[TheGooner]

We have both twitter and facebook presence - but they are only automated things that update whenever a new match preview, blog entry or news item is posted to the main site. Each component has a few hundred likes / followers now.

It took about a day to set up - and now takes ZERO time to maintain.
The effectiveness of that setup is tough to quantify

Practical traffic? Close to zero. But I suspect that any visitors clicking through are serious punters.
SEO bonus? Almost impossible to estimate. Who the *&%^ knows what ranking values Google and Bing put on having a presence there?

[pokerente]

Twitter is nice for indexing purposes and short term ranking boosts.
Facebook can be a goldmine of used the right way.