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  1. #21
    WBM's Avatar
    WBM
    WBM is offline Public Member
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    Google's algo has changed so much over the last 10 years that there is so much to take into account.

    Google seems to favour sites that not only answer the searchers query but do so by going in-depth

    For example if you searched for say "how to lose weight" chances are the top positions would be held by sites that have over 2000 - 3500 words
    and focus on all elements of weight loss on the same page
    For example :
    How to lose weight quickly
    Eating healthy to lose weight
    Weight loss supplements
    - How do weight loss supplements work
    - The benefits of weight loss supplements
    - Impact on health when using supplements

    the whole topic is drilled down into long tail search terms and related content , not just the initial search term

    I follow Neil Patel ( neilpatel.com ) who goes into more depth on this topic + tons of others.

    Anyone serious about SEO should be subscribed to his newsletter and check out his blog https://neilpatel.com/blog/

    I'd say his blog is definitely the #1 resource when it comes to learning about what works
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  2. #22
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    gil.langelaan is offline Private Member
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    Check out TF*IDF think - seems like it's new way Google check density.
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  3. #23
    rohit is offline Public Member
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    It will always be a factor for ranking. Thats the single most relevant way to figure out what the website is about.

    1% exact match keyword density, and 2% if you count synonyms or different forms.

    For example, according to google. "Casino site" and "casino website", both are same keywords. So they should be considered one keyword only. Not many keyword analysis tools are able to figure that out.

  4. #24
    harsha94 is offline New Member
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    Yes, Keyword density is the one of ranking factor. There is no any ideal percentage for keyword density.

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  6. #25
    Ninja16 is offline Public Member
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    According to me best practice is to look at your competitives' keyword density since its already proven by google and got good result in serp.

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  8. #26
    shikher is offline New Member
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    I personally believe that the whole keyword percentage kind of approach is outdated. just write natural content like i did

  9. #27
    thomasandreas is offline Private Member
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    I think keyword density is a factor for ranking. You want to make sure though that the short tail does exceed 2%. Which sometimes becomes the case if you have many long tail keywords

  10. #28
    insiderjoe is offline Public Member
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    By the latest SEMRush report, density doesn't have so much effect anymore. You can still get this report on their site for free.

  11. #29
    AussiePunter is offline Public Member
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    Keyword Density

    Back when I first discovered keyword density, Google wasn't even an idea in Larry or Sergei's mind. Keyword Density helped a lot with AltaVista and Lycos, even Dogpile, Webcrawler and other search engine aggregation sites took keyword density into consideration, including some of them, for whatever reason, would rank your page if your keyword density in the <meta keyword="keyword density"> was high but you had no "keyword density" on the page at all. So when it comes to the correct keyword density to use, you should remember three things about keyword density.

    Keyword Density Rule Number 1: This isn't 1999
    Keyword Density Rule Number 2: Nobody likes repeating themselves themselves themselves, and I don't think robotic spiders like repetitive content either, not anymore anyway.
    Keyword Density Rule Number 3: Make the keyword density natural, don't try to force the keyword density so you have a specific percentage of keyword density per page for each specific phrase you are trying to rank for. Not only does that give Google a pretty good idea that you are trying to get an exact keyword density on every page of your keyword density-laden website, but imagind if you actually did get traffic from Bing, and people had to keep reading about keyword density. I'm sure they wouldn't appreciate the keyword density unless it was informational and helpful, yet I can't see how repeating keyword density on a page to specifically reach exactly 3.19% would make for a good user experience.

    That's just my opinion on keyword density, as has been said, focus on providing good content across your entire website, it's more important that people who visit your website stick around and enjoy it rather than ensuring they read keyword density a certain number of times. Nobody wants to read a specific percentage of words or phrases on a single page and I promise you that nobody is counting either, unless they are a bot and not a person, in which case, I reckon the bot would probably think you were trying to make them think that keyword density was really, really important, which could in fact have the opposite effect and make the bot angry. I don't know about you, but when the bots take our jobs, I don't want them to be angry with me because I wrote keyword density too many times.

    I promise you that the Google engineers are better at spotting keyword density irregularities than you could be at trying to hide the addition of words just because you want to get in the "perfect" range. Nah, on page content is a part of ranking of course, but if you try and manipulate Google, I pretty much guarantee you'll regret it sooner or later.

    Copyright xxx Keyword Density - All density reserved by keywords.

  12. #30
    insiderjoe is offline Public Member
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    By the way, I highly recommend reading this article: diggitymarketing.com/anchor-text-optimization/
    It covers a lot of important details related to anchors text and optimization.

    Just a quick edit: I mean read the part where the author talks about on-page anchor texts optimization. It will help with keywords density. Some overoptimize the whole website with the same keywords and on-site anchors.
    Last edited by insiderjoe; 5 March 2019 at 10:34 am.

  13. #31
    casinoguideuk is offline Private Member
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    Quote Originally Posted by AussiePunter View Post
    Keyword Density
    ...

    Copyright xxx Keyword Density - All density reserved by keywords.
    Classic stuff

  14. #32
    yocovn is offline Private Member
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    If you pay attention to KD when building your content it's more likely to hurt your ratings in Google specifically. Your article/page or whatever you present to the audience should look very natural and user-friendly to read. That's what google appreciates. If you setup your title/desc/h1/h2s etc properly you will get more boost than keyword stuffing.

    Example: Keyword stuffing might hurt your ratings because stuffing is bad and you should not stuff with keywords your article. But if you keyword stuff then you would get lower ratings ... <-- does not look natural right?

  15. #33
    insiderjoe is offline Public Member
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    Yes, Google knows when you push the keywords. Texts must be natural that people would engage. In general, make content for the reader, not bots.

  16. #34
    adeniyi_betensured is offline New Member
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    I rather say you think not in terms of keyword density but more in terms of content length. So think of what article you are writing and write for humans. There is no way you will be doing this that you won't actually mention your keywords in a natural way. This saves you from over optimization.

  17. #35
    insiderjoe is offline Public Member
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    True. Big G knows and understands various forms of keywords. It doesn't need to be an exact phrase. Do not forget LSI keywords too.

    Quote Originally Posted by yeahfree View Post
    When people talk about keyword percentage, it makes a difference when you're focusing on 1 keyword or on a keyprhase of 4 keywords. so, what i mean is that just mentioning something like focusing on a keyword percentage of 1, 2 or 3% without mentioning for how many keywords in the main keyprhase is not providing any useful information.

    That said, i personally think that the whole keyword/keyphrase percentage kind of approach is outdated. just write natural content. if you're going to write about a certain subject, you will have more than enough density in their already with a natural approach.

  18. #36
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    universal4 is offline Forum Administrator
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    Natural page copy works, but if nothing more then a spun or re-written article from other authorities, I would have to classify as not ideal at all.

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  19. #37
    Mimzzz9010 is offline Banned
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    Hello,

    Can you recommend me a reliable tool for calculating optimal KW density?

    Thank you very much!

  20. #38
    euglag is offline Private Member
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    Just check TF*IDF information. For example, many professional SEOs says that it doesn't threat like a strong ranking signal. Additionally, check the last Google Webmasters Hangouts - Marie Hayes already asked about TF*IDF, and John Mueller says that the ranking algorithm much more advanced and they don't use TF*IDF as a part of the core algo. So there is no need to pay attention to KD, though.

  21. #39
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    The concept of keyword density is a huge oversimplification. If you want an article with a 1% keyword density, and I write 1800 words and repeated your target keyword phrase 18 times in the first paragraph, you have a 1% keyword density, but your probability of ranking for that keyword phrase is practically nil.

    You need to account for repetition and emphasis, yes, but density is NOT the metric to concern yourself with. (Although it's probably good to have a keyword density of >0%.)

  22. #40
    zoomgaming is offline New Member
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    What tools are you guys using to find out keyword density? As different tools calculate differently i.e some include nav bar and footer while some strip out the html and only include the main body tag.

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