Offer a Gambling Newsletter?

[gayle]

Do You Offer a Gambling Newsletter/Ezine at your site?
How often do you publish?
I am doing a survey of sites who offer newsletters/ezines.
I receive many online publications in my inbox and I notice that the majority
of them only publish the latest promotion/online casino and should be classified as an ad only.

Do you publish content/article/column in your newsletter?
IMO, those webmasters who only send out ads are not giving their readers full value and will lose subscribers.
Why not offer at least 500 words on playing strategy, industry news and then
tempt them to stay with a preview of what's coming in the next issue?

I have been Editor for 4 online gaming newsletters/ezine, one that currently
boosts 25,000+ subs--Casino Players Ezine.
There is so much potential for a newsletter/ezine and I hate to see it wasted.
Ok, I'm done for now, but would be interested in your comments.

[helpyou]

I am inteterested to have one service of newsletter.

I'd like to understand better of services that you offer.

[TheGooner]

No - I don't run one.

No - I've never found a useful one.
They all end up into ads for join bonuses.

I've subscribed to about a dozen regular lists this year on various subject and without exception I found myself deleting them immediately when they arrive within a 1 month timeframe and unsubscribing.

I guess I prefer to go to their website to find stuff when I need it.

The day of the "e-zine" is long gone in my opinion.
Be it gambling or otherwise.
RSS feeds are where it's at IMO.

[matted]

MMMM, RSS and XML... Definitely the way forward, IMHO.

I tried ezines in the past (3+ years ago). Worst part is getting it started. It is hard to be motivated to write (or pay for) a useful article when only 10 people are going to receive it.

I do feel email marketing to highly qualified opt-in lists is a huge benefit - but even harder to maintain than keeping up with the latest SEO.

[TheGooner]

Agreed.

The problem with email is that many people now receive 50+ emails a day through their SPAM filters - and yet the majority are still SPAM.

As I see it there are three mediums for the net :

(1) Buld a website.
The most common - and most popular. It doesn't bother anyone.
The problem is that people might not bookmark it or come back ever again.

Good branding and search engine positions help - but it's possible that this is not the most effective method for desiminating time sensitve news.

(2) Send email.
Great for personal communications - and useful if you've really got something important to say.

However, the concept of the e-zine mimicing the regular periodic magazine has never really worked (for me at least).

Perhaps becasue the e-zine lack content - or perhaps they have too much content and the email reader still in not the flashest delivery method?

I don't know why - but even e-zine on subjects that I'm really interested in - SEO discussion, european football, sotck market news (Etc) quickly turn into chores to delete.

(3) RSS Feeds.
An elegant simple solution. People can incorporate your headline into their feed readers (eg google home page is so simple) and read or click through to the items of interest.

I think that every marketer needs a website - and items #2 or #3 can easily flow off that without much extra work.

[mgcasinos]

Do You Offer a Gambling Newsletter/Ezine at your site?
How often do you publish?
I am doing a survey of sites who offer newsletters/ezines.
I receive many online publications in my inbox and I notice that the majority
of them only publish the latest promotion/online casino and should be classified as an ad only.

Do you publish content/article/column in your newsletter?
IMO, those webmasters who only send out ads are not giving their readers full value and will lose subscribers.
Why not offer at least 500 words on playing strategy, industry news and then
tempt them to stay with a preview of what's coming in the next issue?

I have been Editor for 4 online gaming newsletters/ezine, one that currently
boosts 25,000+ subs--Casino Players Ezine.
There is so much potential for a newsletter/ezine and I hate to see it wasted.
Ok, I'm done for now, but would be interested in your comments.

Thanks for your advices.

Do you offer some service for us?

[gayle]

In reply to mccasinos, we offer the following services for newsletters/ezines

Consulting: set up, format, suggestions for content/articles/columns/headings, etc. We will match the content to the theme of a particular newsletter.

Additionally, our Terms of Use at ContentGambling.com gives permission that any content purchased can be reproduced in newsletter/ezine from that same site.

For an example of Casino Players Ezine of which I am Editor, here is the url for our 100th edition: http://www.casinoplayersezine.com/email/issue100.htm

Email me with your requirements and copy of current newsletter/ezine.

[rob3786]

I unfortunately don't read the majority of emails I get from gambling related sites, majority spam! I obviously read the vital ones such as GPWA and CAP. In my opinion newsletters are great and keep players and affiliates updated but most of the time they are not read. I am therefore at the moment not providing a newsletter but as soon as jackpotavenue becomes bigger and more popular I will make this a feature of the site.