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  1. #1
    kieran112 is offline Public Member
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    Default Poker Affiliate Marketing

    Hi

    I haven't any experience in the world of affiliate marketing so I apologise for the newbie question.

    If I was doing affiliate marketing for a poker site, I was told that there is not much of return for this type of affiliate marketing due to attracting mainly losing players? Thanks


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  2. #2
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    pokeraussie is offline Public Member
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    Just because a new player loses doesn't mean they won't continue playing. Pretty much every poker player loses when they first playing, especially when they start out at stakes they shouldn't.

  3. #3
    Gambleri is offline Public Member
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    Quote Originally Posted by kieran112 View Post
    If I was doing affiliate marketing for a poker site, I was told that there is not much of return for this type of affiliate marketing due to attracting mainly losing players?
    Most poker players lose and there's no way to avoid that. Next month they'll have new money to play with.

    It's preferable to have a larger share of winning players under your affiliate account. While casino affiliates make money when their players lose, poker affiliates make money when their players win and play a lot.

    Poker affiliates traditionally downplay the value of strategy content because it doesn't convert the same way as "real money poker" types of queries, and while that's true, you're also more likely to get higher value players (winning players) when they're people who are interested in learning poker strategy.

  4. #4
    kieran112 is offline Public Member
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    Quote Originally Posted by Gambleri View Post
    Most poker players lose and there's no way to avoid that. Next month they'll have new money to play with.

    It's preferable to have a larger share of winning players under your affiliate account. While casino affiliates make money when their players lose, poker affiliates make money when their players win and play a lot.

    Poker affiliates traditionally downplay the value of strategy content because it doesn't convert the same way as "real money poker" types of queries, and while that's true, you're also more likely to get higher value players (winning players) when they're people who are interested in learning poker strategy.
    Interesting points. I didn't think about it from that perspective.

    Regarding the point you make about content strategy, would you be recommending content around general strategy?

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  5. #5
    kieran112 is offline Public Member
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    Would have any examples of a type of site which use this type of strategy?

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    Quote Originally Posted by kieran112 View Post
    Would have any examples of a type of site which use this type of strategy?

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    PokerListings, CardsChat, PokerNews, etc.

  7. #7
    kieran112 is offline Public Member
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    Quote Originally Posted by pokeraussie View Post
    PokerListings, CardsChat, PokerNews, etc.
    Thanks for that. I have seen with sites offering cpa payments or revenue share. Which would you suggest is the best?

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  8. #8
    kieran112 is offline Public Member
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    On a side note, which poker sites have you found best to work with? Thanks, Kieran

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  9. #9
    chaumi is offline Private Member
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    Once you start getting traffic (or if you already have) this type of question gets a lot deeper.

    You'll need to be analysing where (the bulk of) your visitors are coming from (ie global region) and what type of players they are (ie recreational, beginners, social, experienced, etc) and aiming to put the 'right' poker rooms in front of them

    I've been out of poker for some time so don't know the latest dynamics (though they can be researched and worked out)...but as an example (and this is just an example).... if your visitors are mainly US, you obviously don't want to be pushing a poker room that doesn't take US players.

    Same applies to question on whether CPA or rev share would be best. If you can get to understand the dynamics of your players then you partially have the answer.

  10. #10
    kieran112 is offline Public Member
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    Quote Originally Posted by chaumi View Post
    Once you start getting traffic (or if you already have) this type of question gets a lot deeper.

    You'll need to be analysing where (the bulk of) your visitors are coming from (ie global region) and what type of players they are (ie recreational, beginners, social, experienced, etc) and aiming to put the 'right' poker rooms in front of them

    I've been out of poker for some time so don't know the latest dynamics (though they can be researched and worked out)...but as an example (and this is just an example).... if your visitors are mainly US, you obviously don't want to be pushing a poker room that doesn't take US players.

    Same applies to question on whether CPA or rev share would be best. If you can get to understand the dynamics of your players then you partially have the answer.
    Thanks for that. Some very valid and interesting points.

    It seems to me that new affiliate marketers are concentrating their efforts on optimising their website amoung long tail keywords as the main method of getting traction.

    The world of social media and particularly Facebook are found to be increasing difficult to build a natural following. I say this in the context of a content focused poker website.

    Once the CPA of a new conversion is worked out it seems to be that google adwords across the search network would be a very effective strategy?

    On a similar note, I was wondering how effective display ads would be when aimed at the right demographic?

    I don't know what your thoughts on any of the above are?

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  11. #11
    chaumi is offline Private Member
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    It seems to me that new affiliate marketers are concentrating their efforts on optimising their website amoung long tail keywords as the main method of getting traction. It's fairly common sense. You're not going to crack the top results by targeting 'poker bonuses' for example, but you might for 'poker bonuses with a good chance of meeting withdrawal requirements'

    The world of social media and particularly Facebook are found to be increasing difficult to build a natural following. I say this in the context of a content focused poker website. Saturation right

    Once the CPA of a new conversion is worked out it seems to be that google adwords across the search network would be a very effective strategy? Takes a lot of study, thought, trial and error, and caution to make adwords work...unless you can pinch what's already working for someone else (and they're extremely unlikely to be giving that info away, although there are ways to work out - at least to a point - what's probably working). If you think deeply enough you may find keyword targets that haven't been nailed by someone already, but that's most likely going to be by targeting 'new' terms.

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