QR Code Concern

[topboss]

I am currently promoting William Hill Mobile Casino, and my tracking link goes to this page:

http://www.williamhillcasino.com/mobile/

My concern is that on this page is a QR Code with a note that says "Scan this code to instantly start playing on your mobile phone"

My further concern is that this code does not have the affiliate link embedded in it, as I doubt that a QR Code is going to be generated for every affiliate.

I have not raised this issue with my Affiliate Manager but have rather posted it here in order to open a discussion about QR Codes...it just happens to be William Hill that I have seen the first code on, but I am pretty sure there will be many other casinos following suit...so how do we get around this issue as it is clear that QR codes are the way of the future, but it would be pointless affiliates promoting them if there is no tracking links included?

[yanshoof]

To topboss and all other affiliates with that legitimate concern!

We are working today on a QR code that will allow tracking and we'll release it as soon as it's ready to the AffUtd marketing tools as a new media type called QR codes...

Thanks for raising this issue to our attention.
Eran

[HodgeyBoy]

I was discussing QR codes just yesterday with another AM at Victor Chandlers!

We recently made changes to our own landing page promoting our Mobile Betting platform. We changed the destination URL for affiliate links from the standard to a revised version for affiliates that stressed the importance of signing up their account first and then accessing the mobile platform, thereby securing the referral for the affiliate.

That said, I think that route is a poor second - you want to be able to refer players from a mobile device in a way that ensures you get the credit - that's a far better player experience than asking them to put the mobile down, boot up a PC, sign up and then go back to a mobile.

If you're still keen to use QR codes then I can recommend this site which has a decent QR code creator: http://keremerkan.net/qr-code-and-2d-code-generator/

In my tests yesterday by converting an Income Access generated tracking link to create a QR code the three accounts I registered all tracked correctly. I'll be doing some more testing this week to confirm.

I think there's plenty of scope for affiliates to start dropping banners on their pages and replacing them with QR codes for smart phones.

[universal4]

Great info....but..........

None of this changes the fact that if we send visitors to a page that then provides a qr code to a visitor...is our affid embedded in the link/code or not?

If not, why should we send the visitor to the page?

Rick
Universal4

[HodgeyBoy]

I agree entirely, Rick

The ideal solution is for you to be able to pass the player from your pages on the web direct to a link on their mobile device as smoothly as possible.

Possible solutions I've wondered about is whether affiliates could harvest mobile numbers from visitors via a submission form on their site. This could then potentially be used to send a reverse SMS message to the phone that contains the affiliates own tracking link directing the player to the mobile site of the operator.

However, that might require a potentially tricky tech solution to achieve this. The other alternative is to use a QR code generator like the one I mentioned above to convert your own affiliate links into visual QR codes. I can imagine, for example, Sports Affiliates that might feature a standard homepage with a top 10 list of bookies and a dedicated review page for each bookie. As usual on the review page you could expect to read info on the company, welcome offers etc and a logo clicking through to the site via a standard affiliate link but next to that you could very easily have:

"Got a smartphone? Betfred have a leading Mobile betting platform featuring all the markets you'll find on their website and you can get a free £50 bet, too* - just use your Android/iPhone/Blackberry to scan this image and it will take you straight there"

[universal4]

I think you missed part of my point.

I have nothing against using a code created for us that will give us credit.....

...but am against having to try and capture a mobile number that we must then manually follow-up with a code later....how can we deliver that code to them, by phone?? (now each of us have the others personal phone number???)

My main point was, if we send a visitor to a "web page" where they then are provided a qr code, is our affiliate tag credited?

If this conversion of creating the code with our tag is NOT done on the operator side, then don't expect the traffic to the page, and expect affiliates to recommend to other affiliates NOT to use the page specified in this discussion.

Rick
Universal4

[HodgeyBoy]

I'm pretty sure we agree, Rick but I may not be communicating that as well as I could.

I recommend that affiliates place their own QR codes on their own pages that will direct a mobile device that captures that code direct to either a mobile registration page or perhaps a mobile landing page.

This route removes the reliance on an operators web-based mobile themed landing page to tell the player what to do.

[yanshoof]

I was discussing QR codes just yesterday with another AM at Victor Chandlers!

We recently made changes to our own landing page promoting our Mobile Betting platform. We changed the destination URL for affiliate links from the standard to a revised version for affiliates that stressed the importance of signing up their account first and then accessing the mobile platform, thereby securing the referral for the affiliate.

That said, I think that route is a poor second - you want to be able to refer players from a mobile device in a way that ensures you get the credit - that's a far better player experience than asking them to put the mobile down, boot up a PC, sign up and then go back to a mobile.

If you're still keen to use QR codes then I can recommend this site which has a decent QR code creator: http://keremerkan.net/qr-code-and-2d-code-generator/

In my tests yesterday by converting an Income Access generated tracking link to create a QR code the three accounts I registered all tracked correctly. I'll be doing some more testing this week to confirm.

I think there's plenty of scope for affiliates to start dropping banners on their pages and replacing them with QR codes for smart phones.

----

Hi Hodge Boy!

Thanks for sharing this experience. William Hill's technology will allow a dedicated QR code per affiliate, with his tracking link, that will lead to the mobile page, even before the user has an account. Once he created his account from his mobile phone, you, the affiliate, will get the credit as you deserve.

Thank you for the link! I think we've passed that point, but I'll forward it to our development team just in case.

Please follow my responses to this thread to get updates about our progress...

Have a nice day.

Eran

[yanshoof]

Great info....but..........

None of this changes the fact that if we send visitors to a page that then provides a qr code to a visitor...is our affid embedded in the link/code or not?

If not, why should we send the visitor to the page?

Rick
Universal4

-----

You are right rick!

you will have your own QR code, that will be yours only, with a tracker that will count the customer as yours. Each affiliate will have a slightly different QR code which includes his own tracker. The QR codes will be provided by Affiliates United shortly. Please follow this thread for updates...

Best Regards,
Eran

[yanshoof]

I think you missed part of my point.

I have nothing against using a code created for us that will give us credit.....

...but am against having to try and capture a mobile number that we must then manually follow-up with a code later....how can we deliver that code to them, by phone?? (now each of us have the others personal phone number???)

My main point was, if we send a visitor to a "web page" where they then are provided a qr code, is our affiliate tag credited?

If this conversion of creating the code with our tag is NOT done on the operator side, then don't expect the traffic to the page, and expect affiliates to recommend to other affiliates NOT to use the page specified in this discussion.

Rick
Universal4

-----

My main point was, if we send a visitor to a "web page" where they then are provided a qr code, is our affiliate tag credited?

Yes Rick, it will be credited, as if you've sent a visitor through a banner to a landing page from which he downloaded WH software and played.

Best regards,
Eran