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    If they are on the same IP and in the same...

    If they are on the same IP and in the same hosting account then I would only link for branded anchor text, that should be fine. If in separate hosting accounts then feel free to use which ever anchor...
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    Split the budget between links/content

    Split the budget between links/content
  3. Many thanks for sharing

    Many thanks for sharing
  4. Add a lot more reviews if possible

    Add a lot more reviews if possible
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    Id take both and if you are only targeting UK...

    Id take both and if you are only targeting UK traffic then go with the UK but bear in mind if you expand into different countries then the .com would be more useful
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    And not rank?

    And not rank?
  7. They are called site links, if you get awarded...

    They are called site links, if you get awarded them you can choose to remove certain ones in search console, to get them i believe you have be an expert or authority in your niche and have excellent...
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