In this industry it would be a simple process to vette the programs being allowed to participate at any given event.
Using AGD and Casinmeister as a starting point, any program that has been rogued by either of these forums could easily be blacklisted. Additionally, polling a handful of respected affiliates from each sector of the industry (poker, casino, sportsbook, bingo, etc) would be quick, inexpensive and give a fairly accurate list of the worst programs in the biz.
Of course, it's up to the event coordinator to want to take this road. There's no doubt that in the short term it would hurt the bottom line but the long term benefits could be huge.
What are the benefits for the conference promoter??
Trust, quality and value! High quality exhibitors will attract high quality affiliates!
The event gains the trust of the affiliates and the programs. As an affiliate, knowing that the attending programs have been vetted would certainly encourage me to choose to attend conference A over conference B where there was no screening process.
As a casino operator, I would feel much better about spending my budget on conferences where I won't be competing with rogue operations for the affiliate's time and business. A vetted conference adds value to any program in attendance. If I were an operator with a limited budget and could only afford to attend one conference this year, I would absolutely want to be at the one with the highest quality exhibitors.
Does an event organizer have an obligation to screen his exhibitors?
In my opinion, yes! Blacklisting rogues at all levels (including conferences) is in everyone's best interest. Protecting (new & veteran) affiliates from getting duped by fly by night operators should be a top priority for everyone in this business including event coordinators. If you want to run a quality event, you need quality exhibitors - period!
In addition, each conference should include a session on 'rogue operators'. Having speakers such as Andy (AGD), Brian (Casinomeister) and/or J Todd (APCW) on hand to help educate new affiliates before they fall victim to the likes of Playshare or Rome. The agenda could/should also include a list of all the currently blacklisted programs...
Benefits:
New programs, such as Shaun's, would be allowed to attend since they are not on the 'blacklist'.
Rogues would be encouraged to change their ways so they'd be removed from the 'blacklist' and be permitted to attend the next conference.
Blacklisting and banning rogue operators from exhibiting would directly impact their profit margins due to lack of exposure. The fastest, most effective way to motivate rogues to change their ways is to impact their bottom line.
Knowing that negative changes to T&C's could result in being blacklisted from future conferences, programs will be less likely to risk making those changes.
Event organizers who take this approach instantly gain credibility and respect. A bi-product of this approach is 'loyalty'... I know I would choose to attend an event that was promoted by someone who had my best interests at heart over any other similar event.
This approach is used in any industry where trade shows are held. Home shows, antiques shows, craft shows.... all the best ones are vetted.
Saying that we need to allow these 'rogues' to attend so we have access to them is complete bull-shit! They can come to AGD, Casinomeister or GPWA forums any time they want. Michael, Andy, Brian and J Todd are all accessible to them if they wish to correspond privately as well.