stats question Help please

[livefree247]

Hi,
can someone please explain to me the difference between impressions and

clicks. below is something I believe is incorrect or totally impossible.. please

correct me if I'm wrong.

Thank you


Impr Clicks CTR Downloads real players

28022 164 0.59% 62 0/8

[casinojack]

You are wrong. Looks ok here, clicks SHOULD be less the impressions

[AE-Martyn]

Impressions tend to relate to the number of times/instances a banner is shown on your page. It will count one each time the banner is shown while a player is navigating your site.

A click is pretty obvious from the term, when said banner or link is activated....aka: clicked.

Generally impressions are a lot higher, however clicks can be higher in situations where only a text link is being used, no banner impressions.

However I would say that your clickthrough is very low, you might want to look into that.