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  1. #1
    Agentti is offline Public Member
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    Default SuperLenny Casino Closing Down (GiG)

    Just got this a few days ago , did not see a thread about so would be good to make one!

    "GiG has concluded a strategic review of its Gaming Operators vertical to make it more sustainable in the long term and increase profitability. Some of GiGs targeted markets are re-regulating, leading to industry consolidation.

    To improve competitiveness and efficiency, GiG will strengthen its brand positioning by prioritising its strongest brands.

    In line with this, SuperLenny will cease to exist as a casino and sportsbook before the end of 2018.

    Affiliates are extremely important to GiG and we want affiliates to thrive within the GiG ecosystem, SuperLenny players will be migrated to other GiG brands i.e. Kaboo, Rizk, Guts or Highroller. The migrated players will get their affiliate tag transferred to the new casino/player unless they already have an account at said casino and are tagged to another affiliate. After a player is migrated to the new brand he/she will continue to generate commission based on revenue share as with the deal the affiliates previously had on SuperLenny.

    At the same time we will be discontinuing all CPA deals devised to bring in more players to SuperLenny with immediate effect. All current revenue share deals will continue until the last day of operations at SuperLenny and will be migrated to other brands within the GiG ecosystem.

    We would like to take the time here to thank all affiliates for the past years on joining us on the SuperLenny journey and we wish SuperLenny all the best in casino heaven.
    "

    Farewell Lenny! We did never send that much people to Lenny but its always a shame. Superlenny was quite popular in Sweden if Im correct?

    Lots of stuff happening on GiG these days as quite a many of the affmanagers left and now a brand closure.

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    vtyunby65 (10 October 2018)

  3. #2
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    vtyunby65 is offline Private Member
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    Default

    So sorry to hear about this. It's happening all too often.

  4. #3
    Nikish is offline Private Member
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  5. #4
    pinkytoe is offline Private Member
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    Don't worry, you'll get to see it as an affiliate site soon, competing with you in the SERPS.

    Communication from GIG has a little smoke and mirrors in it by only disclosing 'SuperLenny will cease to exist as a casino and sportsbook before the end of 2018'. They ramble on to say how much they value affiliates. Why not be fully honest with them ?

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    agsgroup (10 October 2018)

  7. #5
    baldidiot is offline Private Member
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    Quote Originally Posted by pinkytoe View Post
    Don't worry, you'll get to see it as an affiliate site soon, competing with you in the SERPS.

    Communication from GIG has a little smoke and mirrors in it by only disclosing 'SuperLenny will cease to exist as a casino and sportsbook before the end of 2018'. They ramble on to say how much they value affiliates. Why not be fully honest with them ?

    Ah... I did wonder what they meant by the cryptic "cease to exist as a casino" rather than "closing down".

    You may be on to something there.
    onlinegamblingwebsites.com - Formally known as goodbonusguide.
    baldidiot.net - Baldys affiliate blog. Will get updated one day. Maybe.

  8. #6
    pinkytoe is offline Private Member
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    I'm not the clairvoyant I have lead you to believe. It's what they reported they would do in the last quarter results:

    http://www.igamingbusiness.com/news/...2c-improvement

    I guess the point is, they seem to be muffling that part in the communication they sent to affiliates.

  9. #7
    baldidiot is offline Private Member
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    Ha ha, ah OK.
    onlinegamblingwebsites.com - Formally known as goodbonusguide.
    baldidiot.net - Baldys affiliate blog. Will get updated one day. Maybe.

  10. #8
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    Mattbar is offline Private Member
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    GIG have become far too volatile in the UK now, the brands are good as is retention but they have cried wolf a few too many times now. Setting deer-face up as a competing affiliate site is the final straw, so I will be removing them.

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    mufcmark (10 October 2018)

  12. #9
    mufcmark is offline New Member
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    Hey Mattbar, I think I have to agree with your comments, and i too will be removing them from my sites.

  13. #10
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    Unfortunately Super Lenny did not really convert for us as did other GIG brands.

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