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  1. #1
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    Default Tráfico Latinoamericano

    Amigos!

    Escribo para consultar sobre una realidad que tenemos ahora en nuestra página web:

    Nuestro sitio web en español fue lanzado hace algo más de un año, sin embargo, el tráfico que conduce las ganancias ahora viene principalmente de España. El tráfico que hemos podido conseguir de Latinoamérica ha sido muy bajo, y con muy bajo nivel de juego.

    Quisiera conocer sus experiencias con este mercado, si tienen alguna recomendación para mejorar este, pues la realidad es que según la población e interés en el juego, el mercado de Latinoamérica es enorme.

    Saludos!

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    Hola Vargoso, mucho gusto!!
    Es verdad lo que dices, Latinoamérica es un mercado enorme, y es un mercado que por cultura siempre ha estado envuelta en apuestas y casinos, pero por mi experiencia son timidos a la hora de pagos por internet. Es uno de los principales factores para tener en cuenta y trabajar en crear confianza.

    Yo estoy en la misma posición, hace poco iniciamos la página de casino enfocados para Latam y es un mercado que requiere esfuerzo, información, tiempo y claridad. Espero nos podamos ayudar mutuamente

    Saludos!

  3. #3
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    Quote Originally Posted by Vargoso View Post
    Amigos!

    Escribo para consultar sobre una realidad que tenemos ahora en nuestra página web:

    Nuestro sitio web en español fue lanzado hace algo más de un año, sin embargo, el tráfico que conduce las ganancias ahora viene principalmente de España. El tráfico que hemos podido conseguir de Latinoamérica ha sido muy bajo, y con muy bajo nivel de juego.

    Quisiera conocer sus experiencias con este mercado, si tienen alguna recomendación para mejorar este, pues la realidad es que según la población e interés en el juego, el mercado de Latinoamérica es enorme.

    Saludos!
    Hola Vargoso! Bienvenido a nuestra comunidad!

    Lo que se trata del tráfico de Latinoamérica..es poco y nada. Lamentablemente hay cruda realidad, es que hay muy poco jugadores con el "cash" disponible para jugar en los casinos online.
    Diga lo que diga, los anglosajones son más ricos. En España la gente juega, pero igual no es como en otros países de Europa.
    Aún así hay que seguir promoviendo el mercado latinoamericano, a final todo suma.

    Suerte!

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    Hola a todos! Hemos notado dos cosas principalmente:

    1. Hay muchas personas interesadas en jugar realmente, sin embargo, buscan más que todo patrocinio o dinero gratuito, buscando tener algún ingreso o dinero extra; es decir, pocos nuevos depositantes por decirle así.

    2. Los stakes son MUY diferentes. Mientras en USA o Europa jugar NL100-200 (hablo de póker) es un nivel medio-bajo, en Latinoamérica es un nivel muy alto ya.

    Como comentario adicional del mercado, empiezan las regulaciones y algunas bastante restrictivas como la legislación colombiana que va encaminada a crear un mercado de liquidez completamente cerrada...imaginad solo una liquidez cerrada con pocos jugadores jugando microlimites...no se saca mucho!!!

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    Gracias for your post Amigo and disculpe that I am writing in English.

    A few things:

    1) We launched apuestajuego.com about a year ago. It is a great site which has all the harmarks of a solid sports affiliate site, but it has not ranked at all. We are in the process of sourcing SEO experts specific to LATAM to get us into the game. Even our Facebook page does not seem interested in the site itself.
    2) There are some really great processors in this space who can facilitate deposit methods local to the markets. For example, WebPay in Chile, which is a bank transfer method. Find operator partners who offer these types of methods.
    3) I agree that customers fear depositing online. What is normal for European and North American players in terms of their comfort level with online deposits is totally different with LATAM customers. However, this is changing and if you can find a local partner to drive traffic with on the ground, you're ahead of the game.
    4) I edited this to add that Colombia is a district you just have to ignore until they come around to the idea that affiliates can drive traffic. The central government doesn't seem to understand this concept but I think there's an opportunity if you are patient and can work with the existing bodies.

    I'd be happy to collaborate with you to figure out some of the mysteries of LATAM traffic. PM if you're interested in continuing the conversation.

    Best,
    Nick

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    Thanks for your comment HTNick, yes your site looks great and very consistent with LATAM.
    it's true that the affiliates in LATAM are going step by step we can not pretend to get a lot of players in once - affiliates are just starting there and doing good. it is well known that Latam is a good market for sporting bets there are real fanatics of sports but I would like to know what is your opinion regarding only online Casinos, are in LATAM good players for slots?

    Regards,
    Jennifer

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    Thanks!! Yes, its true Peruvians are good players - And How do you see about only slots? are people playing it there?

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    I tried to send latam traffic to many casinos within 5 last years. Result ~ 0. I think this they have some problems with payment methods. I don't find another reason. Maybe they use agent system, like in asia? If somebody from Latam please explain to us.

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    Quote Originally Posted by HTNick View Post

    4) I edited this to add that Colombia is a district you just have to ignore until they come around to the idea that affiliates can drive traffic. The central government doesn't seem to understand this concept but I think there's an opportunity if you are patient and can work with the existing bodies.

    Best,
    Nick
    Yes that is sad, take a look at the other markets following this path: Uruguay, Brazil, Argentina...very sad for affiliate and gambling industry

    Maybe they use agent system, like in asia? If somebody from Latam please explain to us.
    Yeah big problems with payment systems in LATAM, is not that people prefers agents, but, we don't have Skrill, Neteller or ecoPayz cards, so the only option is to receive online money in ewallet and then sell to a person (agent). In Colombia by example, at least you can withdraw directly to your bank account from Skrill or Neteller, but Argentina cannot do that, so that is a big reason.

    Another reason I already mentioned, LATAM people wants to play for free, trust me, give a $5 no deposit bonus and you will get lots of players, but make a first deposit bonus and numbers will be pretty close to zero.
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    Hi Jennifer, sorry it took ages to reply. I don't understand why but I didn't see the notification of your response.

    I do think there is a market for online casinos only. I am still trying to figure this out, but I eventually will get there.

    Wizard of Odds, arguably one of the most successful portals of all time and a major authority has Las Apuestas. I am not on the inside but my sense is this is targeted to Latin America, not Spain so much.

    I don't know if the player value is what the Western countries or Asia is but I would wager it will get there in the coming years.

    Take care,
    Nick

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    Quote Originally Posted by duartejennifer View Post
    Thanks for your comment HTNick, yes your site looks great and very consistent with LATAM.
    it's true that the affiliates in LATAM are going step by step we can not pretend to get a lot of players in once - affiliates are just starting there and doing good. it is well known that Latam is a good market for sporting bets there are real fanatics of sports but I would like to know what is your opinion regarding only online Casinos, are in LATAM good players for slots?

    Regards,
    Jennifer
    I think many Latin Americans prefer to play slots in a casino. The atmosphere, free drinks, girls, before free cigarettes, finger food, live music. People like that.

    Put that in combination with difficulty to deposit.

    Sports betting would do better. In contrary with many European countries you don't see bookies on every corner on the street in many Latin American countries. Also sports betting attracts younger audience too and they have less problems with paying online.

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    I definitely wouldn't generalize the "Latin American" market. Every country is absolutely different regarding online gambling due to local laws, interest and betting culture, financial services and everything else. About sports betting affiliates:


    Argentina - it was a nice market but the federal government finally managed to kill it closing Miljugadas, the banking is very restrictive and transactions to foreign bookies are hard and expensive making affilite efforts now almost worthless. I can say Argentina is the most retarded country in terms of government policy (excluding Venezuela) not just about gambling but everything...


    Peru - top of the tops!! The best and developed market, there is a huge interest and also a fair amount of brands to promote who are tailored for the country with local payments etc. and convert very well.


    Mexico - also very good. The market is regulated since some years with a number of licensed bookies (just Caliente is worth though) but Mexicans still can bet anywhere and there is a good amount of foreign bookies suiting Mexicans well too.


    Brazil - another fine market with many bookies exploiting it but you need to switch to Portuguese.


    Colombia - potentially great but since the regulation last year issuing licenses to 7-8 local brands (who are more than sufficient for the local players) unfortunately none of them caring about affiliate marketing it is on hold for me.


    Chile - not bad, promoting Sportingbet was great over the years but the merge with bwin (adopting bwin's sportsoobk platform) isn't OK.


    Uruguay - too small simply.


    Ecuador and Bolivia - forget about them, check again after 10-20 years and may be more than just few people there will have heard about online and / or sports betting.


    Paraguay - there is some interest and 2 local bookies exist (no affiliate programs of course) which seem enough for the country, nothing to look there too


    Venezuela - huge potential, sports betting (American style) has always been popular but the country is deep mess right now, the bolivar is worth nothing and if someone has dollars he must be the biggest idiot to spend them for gambling. I hope things will get better some day because there is a lot to find there.


    Central America (excl. Mexico) - way to go ahead, not much interesting right now

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    Thanks a lot Niko, it's true we tend to generalize LatAm and political talking they have different issues, your comment helps a lot to know the situation in each country, to who wants to go in this market

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    Very good answer Nik0, it will for sure help us!!
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    It is still very difficult to promote casino or poker deals for players in Latin America due to long overdue laws.
    It's a huge market with great possibilities but still far from profitable
    Most operators offer low deals which makes it even harder to invest effort and money to promote to those countries.

  25. #19
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    Hi everyone!
    If it is quite difficult to get the good results from the Latin American market. There are two big problems. Government bureaucrats and other people's little economic power. I suppose there is only 5% of the population that can be allowed to play in online gambling. It is very sad, but this is the current reality.

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    Yes, but I would like to comment in another way ... that Latin American traffic is excellent, that a lot of registered players and deposits ... but unfortunately this is not the case. Hopefully in the future this will change.

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