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  1. #1
    Mattbar's Avatar
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    Default UK Gambling Warning Logos

    We recieved a email from EGO (e.g. Play Ojo) this weekend asking for various warnings to be placed on our UK-facing portals. Specifically:

    - 18+ Logo
    - BeGambleAware Logo
    - GamStop Logo
    - GamCare Logo
    - Gambling Commission Logo
    - Gambling can be addictive, please play responsibly - as a hyperlink - This link should take you to the Responsible Gaming page in the casino website. (In the case where you do not have a responsible gaming page, please link the text to BeGambleAware website).

    Is anyone else aware if this has become a requirement, especially the use of logos for the various bodies?

    They are stating our portals are non-compliant in light of this, however, from my understanding we have all required warnings and links in place already (e.g.
    https://www.latestcasinooffers.com/)? Does anyone have any information on this or is this another example of individual interpretation of the rules by EGO?

    Thanks in Advance

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  3. #2
    PromoteCasino is online now Private Member
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    That is news to me, so does it state that all of the mentioned logos are required from now on?

    We have the 18+ logo and a link to the BeGambleAware site. So that now would be non-compliant
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  4. #3
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    Quote Originally Posted by PromoteCasino View Post
    That is news to me, so does it state that all of the mentioned logos are required from now on?

    We have the 18+ logo and a link to the BeGambleAware site. So that now would be non-compliant
    Yeah we have 18+ and begambleaware, which I was under the impression was sufficient. I keep a close eye on UKGC communications and I haven't seen anything about there being a requirement to link to GamStop and GamCare and nothing about there being a requirement for logos.

    Usually the likes of bet365 lead the way with this type of stuff so my inclination is this is just their interpretation of the rules. Be good to hear if anyone has had any similar requests from other brands?

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    Are they mixing up the rules they have to follow with the things affs have to do maybe?
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    I received this notification as well and they threatened to suspend our account if we didn't add all those logos.

    And we are not even targeting UK. But, the fact website homepage is in English seems to be enough to trigger compliance issues. Crazy stuff.
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    PromoteCasino is online now Private Member
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    Quote Originally Posted by baldidiot View Post
    Are they mixing up the rules they have to follow with the things affs have to do maybe?
    This could be the case and makes more sense as they are holding the license otherwise may as well just have a homepage of logos and links telling you not to gamble.

    As Mattbar says usually one of the bigger brands would be on top of you if this was the case.
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    We have removed EGO brands until we get some clarity on this. They emailed me on Saturday giving me until Sunday to make the changes on our sites, which seems extreme.

    They have replied to me and said "EGO is always ahead of the competition in all aspects of compliance" and "Recently, many large affiliates have been heavily fined as they were present on affiliate sites which were not compliant with Marketing Regulations of the UKGC"

    It seems to me they either have advance information or they are misinterpreting something. It would be good if any AM's can shed any light on whether they have been asked to do similar things?



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    Quote Originally Posted by Mattbar View Post
    Usually the likes of bet365 lead the way with this type of stuff so my inclination is this is just their interpretation of the rules. Be good to hear if anyone has had any similar requests from other brands?
    Seems a bit of overkill, as you say if bet365 go down this route too then you can be sure it's not just belt and braces from a single brand, however this approach is news to me.

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    baldidiot is online now Private Member
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    Can you ask them to point you to the specific guidance they're quoting, rather than just saying 'the rules say this'. If there are official rules then they should be able to show them to you.

    Ask for a link to the UKGC, CAP or ASA guidance that says you have to do this as an affiliate.
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    Quote Originally Posted by baldidiot View Post
    Can you ask them to point you to the specific guidance they're quoting, rather than just saying 'the rules say this'. If there are official rules then they should be able to show them to you.

    Ask for a link to the UKGC, CAP or ASA guidance that says you have to do this as an affiliate.
    Yeah I did but got the generic reply back, which suggests they don't have specific guidance but rather it is their interpretation.

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    MMM
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    Yes, got the same.

    Each company interprets those completely differently.
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  15. #12
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    I think is best to just block UK at this point lol
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    Or just place a few images on the footer with nofollow links and prevent any complication.

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    Quote Originally Posted by Mattbar View Post
    It would be good if any AM's can shed any light on whether they have been asked to do similar things?
    Haven't been given anything new from our compliance guys and ours are OTT.
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    I know Bet365 is super strict with how you represent them. If done incorrectly it does or could reflect the operator badly. They are after all paying affiliates for marketing.

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    This is really unexpected for me, but thanks for the update!

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    It would be great to see some official guidelines. My point is that it could affect other brands in the future. Thx for sharing.

  22. #18
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    Betsson today asked us to feature BeGambeAware logos instead of text. No idea if this is related to this or whether that is just their internal policy. Would be great if programs were transparent about what they want us to do vs what we are legally required to do.

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    Quote Originally Posted by Mattbar View Post
    Betsson today asked us to feature BeGambeAware logos instead of text. No idea if this is related to this or whether that is just their internal policy. Would be great if programs were transparent about what they want us to do vs what we are legally required to do.
    As far as I've ever seen, the 'requirement' is for appropriate responsible gambling warnings alongside an 18+ message. A lot of affiliates have gone for a fairly standard 18+ logo and gambleaware logo etc but I expect that's more a case of looking at the big players and seeing what they've done as a view on best practice rather than any specific or official guidelines. Happy to be wrong if someone's got something set in stone though.

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    I've finally had a reply citing what they believe are the guidelines requiring us to feature all of these logos:

    This requirement is coming from the Betting and Gaming Council (BGC) that we are members of. The BGC is the new standards body for betting and gaming in the UK. As an official member we have an obligation to follow the standards set by the BGC. The BGC represent over 90% of the industry including.

    In response to the COVID-19 pandemic and in support of the requirements of the UKGC for increased consumer protection and responsible marketing, the BGC announced a 10 pledge action plan.

    Pledge 7 states the below:

    “Signpost help to GAMCARE and the National Gambling Helpline and GamStop for self-exclusion”

    Please see the announcement of the Action Plan below:

    https://bettingandgamingcouncil.com/...safergambling/

    As the above apply to us, as operators the same rules apply indirectly to all of our affiliate partners as well. This is the reason we require these changes.


    I think they have confused what they are required to do as an operators vs what affiliates are required to do. Given no other members of the BCG have yet asked for this I'm inclined to think they have misinterpreted. The BCG is also not a legislative body and so cannot set legal requirements, this must be done by the UKGC (or that's how I see it anyway).

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