View Poll Results: Which of the following benefits of traffic targeting is the most importan?

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  • Targeting by day of the week and time of day for specific campaigns (day specific bonuses)

    1 10.00%
  • Geo-targeting on a country, state and city level

    7 70.00%
  • Language targeting (displaying a French language banner to France/French speaking traffic)

    5 50.00%
  • Browser/Operating system targeting (providing optimized landing pages for IOS traffic)

    2 20.00%
Multiple Choice Poll.
Results 1 to 15 of 15
  1. #1
    Kendra_IA is offline New Member
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    Default What are the Best Benefits of Traffic Targeting?

    The ability to better target traffic means better conversions; which of the following benefits of better targeting do you find most valuable?

    How would/do you use this functionality on your website?

  2. #2
    Sherlock's Avatar
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    I will not vote bc all are important. And best is really when the affiliate programme does that.

    The magic is when all those methods are combined and I really do not know why most affilite programmes are not enough actuve here.

    Btw. the income access platform allows now geo-targetting, but except SIA I have never seen proper use by AM in this area.

    We have thousands, maybe over 10K different ads and it is a mess to change anything. If there would be proper targetting I might save so many working hours, days and weeks and concentrate on other work.
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  3. #3
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    I had to choose all of them because it depends on the campaign and what you want to achive. f.e. if you promote a specific sport event in germany then you have to target of course nr1. (day, week, specific bonus for matches like the betvictor offers) further if it is only a match that mostly german people are interested then geo would also make sense. In terms of languages it is always better to provide banners in the specific language of the user. This would help to increase the conversion a lot instead of when a german user sees a french banner but this is clear. Depending on your numbers and your analytics - if some of your traffic comes from many different operating systems then you have to optimize your site for the device and operating system as well. So if you want to achive good results then you have to think about all these points.
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  4. #4
    grem's Avatar
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  5. #5
    LottoRevenues.com is offline Non-Sponsor Affiliate Program
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    Geo target but make it look and feel authentic, for example a local phone number would make me want to click on it even more

  6. #6
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    I agree with the first comment, they are all important - it's all about improving the players experience and in order to do that you need to customize it to their device or situation.

  7. #7
    Kendra_IA is offline New Member
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    Seems that the majority of you feel that geo-targeting by region is the most important aspect of traffic targeting.

    Anyone care to provide some more insight on how you use geo-targeting by region?

    What specific efforts do you make on your sites to target your traffic?

  8. #8
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    Default What are the Best Benefits of Traffic Targeting?

    The waiter Geo targeting allows a affiliate to advertise us casinos in only the us. For other countries you can advertise micro gaming and play tech, which are more desirable in other counties . This allows you to target the product the person in the country will most likely want. It helps monetize better. You can also geo target by state in the us.


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  9. #9
    Stan Rogers is offline New Member
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    It is not important your website get traffic in bulk. Important is relevant and target traffic for conversion.

  10. #10
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    A combination of all would be good... but you'll need a very good algorithm I think...

  11. #11
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    It depends on the site you're promoting. For example, a site that's designed exclusively for USA or Canadian players will have a different strategy from a more multilingual site.
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  12. #12
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    Quote Originally Posted by sweetbet View Post
    It depends on the site you're promoting. For example, a site that's designed exclusively for USA or Canadian players will have a different strategy from a more multilingual site.
    So true, for example you can target specific audience in a specific country which have a special holidays by day while
    others ignore this factor completely for this audience

  13. #13
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    Not sure geo targeting by the day makes much of a difference here unless it is time based shopping sites with offers that expire.

  14. #14
    ocreditor's Avatar
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    Quote Originally Posted by grem View Post
    Not sure geo targeting by the day makes much of a difference here unless it is time based shopping sites with offers that expire.
    I didn't say geo targeting, I just referred to the targeting by day in this poll and added also the holiday factor. For example
    special promotions for Christmas or Halloween.. etc'

  15. #15
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    I think all four are important and should be tested by the webmasters....depending upon the outcome of all these four..u can easily drill down to the best option for your website..

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