What could end the casino affiliate business?

[villa10]

The UIGEA will remain for years IMO, but at least the USA market is not longer a gray area. A restricted market but still there.

The EU court was very clear with the "italian case". It is illegal to restrict EU residents the access to online gambling. A future regulation can not change this.

[robertmedl]

Originally Posted by bb1web

I very much hope I'm wrong but I think you'll see a lot of smaller shops close up and call it a day if/when Vegas comes on line and if/or not they choose to allow affiliates.

continuing this line of thought....

i have no doubt that my business is done if and when the US makes it legal to gamble online. my reasoning:

• the US is my largest market.
• i suspect that land-based casinos already have online gambling servers, software, etc. up and running in a well-tested environment. it is just a matter of throwing a switch and they would be live and ready to go. even if i am wrong, it would take them a month -- tops -- to get it going.
• land-based casinos have spent years and $millions building their brand. it would not take much more money to flood the internet, tv, and radio with their messages that 'online gambling is now legal, come on over to xyz.com, which you a have known and trusted for years'
• land-based casinos have no need for affiliates. they will rely on their already existing, proven marketing divisions. see previous point.
• consumers will go to the web and go directly to xyz.com rather than having to go through some intermediate site such as mine to find what they are looking for.

try this experiement -- think of a casino. how long did that take... about a 1/2 second? this is my point.... if the US makes it legal to gamble online, consumers that are looking to gamble online will go to the one that they think of first, like harrahs, ceasars, rio, etc.

just my $0.02....

[bradz21]

Originally Posted by robertmedl

continuing this line of thought....

i have no doubt that my business is done if and when the US makes it legal to gamble online. my reasoning:

• the US is my largest market.
• i suspect that land-based casinos already have online gambling servers, software, etc. up and running in a well-tested environment. it is just a matter of throwing a switch and they would be live and ready to go. even if i am wrong, it would take them a month -- tops -- to get it going.
• land-based casinos have spent years and $millions building their brand. it would not take much more money to flood the internet, tv, and radio with their messages that 'online gambling is now legal, come on over to xyz.com, which you a have known and trusted for years'
• land-based casinos have no need for affiliates. they will rely on their already existing, proven marketing divisions. see previous point.
• consumers will go to the web and go directly to xyz.com rather than having to go through some intermediate site such as mine to find what they are looking for.

try this experiement -- think of a casino. how long did that take... about a 1/2 second? this is my point.... if the US makes it legal to gamble online, consumers that are looking to gamble online will go to the one that they think of first, like harrahs, ceasars, rio, etc.

just my $0.02....

The U.S is my strongest market as well. I hope that doesn't happen, but it is very possible....

Brad

[villa10]

Originally Posted by robertmedl

continuing this line of thought....


i have no doubt that my business is done if and when the US makes it legal to gamble online. my reasoning:land-based casinos have no need for affiliates. they will rely on their already existing, proven marketing divisions. see previous point.
consumers will go to the web and go directly to xyz.com rather than having to go through some intermediate site such as mine to find what they are looking for.
try this experiement -- think of a casino. how long did that take... about a 1/2 second? this is my point.... if the US makes it legal to gamble online, consumers that are looking to gamble online will go to the one that they think of first, like harrahs, ceasars, rio, etc.

just my $0.02....

I disagree with this.

If you take a look to Commission Junction , the largest corporations in the US are always looking for affiliates in all kind of industries, including the major Banks, Credit Cards, Hotel chains, Pharmacy chains, etc etc.

The precription drugs industry is much bigger than the gambling. However Wallgreens and others were unable to saturate the Internet and eliminate competition.
The net is a social and info network. It is not the street.