What is the highest percentage of traffic you have from mobile devices on your sites?

[MichaelCorfman]

Recently, in the private forums, one of our fellow webmasters observed that 15% of the visitors to his site were using mobile devices. That got me wondering how much of the traffic to sites I'm involved with is from mobile devices. And I decided the question was an interesting enough one to make it a question of the week.

If you use Google Analytics, it reports on how many visits to a site are from mobile devices. To find the information, first look under information about visitors, and from there under mobile where information about both mobile devices used by visitors to your site and mobile carriers used by visitors to your site is given.

Looking at statistics for sites I'm involved with, the most popular types of devices are Android, iPhone and iPad, with the ordering differing from site to site, and with Blackberry being a distant fourth or fifth. And I saw mobile device percentage of overall site traffic values that ranged from 14.45% on the high-end to 3.33% at the low-end.

Take a look at your sites, and let us know what the highest percentage of mobile users you found on any of your sites. And make a post to let us know what sort of other values you see on your other sites, and what devices are most popular on your sites.

And let us know if you have or plan to do anything to tailor you sites for mobile device users. One thing I noticed is that on the sites I looked at, page views were lower from mobile devices that they were overall for the site. I'm not sure if that is because mobile users spend less time on sites in general, or because we have not taken any special steps to make the sites friendly to mobile device users.

Michael

[bonusbetting]

I'm very interested to see the results on this one

I looked at analytics again today and something jumped out at me - the mobile users have a higher average time on page than normal traffic, especially on the iPad.

Maybe that's partly because mobile use is slower - although most of it in the UK is now either through wifi routers or via the 3G network.
However, it's clear that my site isn't turning mobile users off, so I'm not in a rush to develop a mobile version.

[MichaelCorfman]

I took a more in-depth look at what Google Analytics reported for the GPWA website for the last 30 days, so thought I would share that here.

• Visits: 51,149 in total, 2,746 of which were from mobile platforms (5.37%)
• Average Pages/Visit: 4.01 for all visitors, 2.24 for mobile platform visitors
• Time on Site: 4 minutes 52 seconds for all visitors, 2 minutes 1 second for mobile platform visitors
• Bounce Rate: 57.04% for all visitors, 64.13% for mobile platform visitors
• New Visits: 56.08% for all visitors, 67.37% for mobile platform visitors

In terms of mobile platform access, the following statistics were reported:

• iPhone - 1,083 visits
• Android - 739 visits
• iPad - 592 visits
• iPod - 174 visits
• Blackberry - 56 visits
• Nokia - 54 visits
• All Others - 47 visits

Not surprisingly, the iPad showed the longest visit time and pages viewed of all of the mobile devices.

Michael

[baldidiot]

Roughly 10% for me, and half of those were iphones. Some of those could well have been me checking my site whilst out and about though...

[BingoHouse]

Michael: Have you considered using Tapatalk for the GPWA forums? Might help improve your engagement (pages/visit, time on site) for visitors on mobile devices. It's not a huge slice of your overall traffic, but every little bit helps, of course.

And to all webmasters: it's also worth slicing and dicing to see how mobile users reach your site (what KWs, ads, etc) and evaluating where mobile users leave your goal funnel, you might find some enlightening information about how "mobile-friendly" your site really is

[baldidiot]

As far as I know GPWA is already enabled for tapatalk.

I don't like it though, there's no "new posts" feature...

[MichaelCorfman]

Michael: Have you considered using Tapatalk for the GPWA forums?

Yes, we were actually a very early adopter of the Tapatalk application. You can see the initial announcement we made back in March 2010 here:

The GPWA Forums Have Gone Mobile!

Michael

[rtgbonus]

More than 4% and not more than 6%

[GFPC]

Yup I am using tap talk now. I personally like it a lot.


Sent from my iPhone created by Steve Jobs

[GFPC]

Mine is also the same as above. I have about 4.3 % using mobile browsing. Like Michael our lowest bounce rate is with the iPad

Most of our mobile searches are from iPhone and Android - this month anyways it appears to be increasing since we have seem some conversions for our newly added Switch Poker affiliate program. Going to be interesting to see how this plays out over the next few months!

[issaco]

The mobile experience with iPad is quite similar to online. It is very interesting that iPad users stay on your site longer then online users. The question is how well they convert without optimizing the site. Also, don't you think that you would attract more mobile traffic (organic) if your site is optimized.

Do you plan on attending LAC?

Cheers,
Issac

[mattsgame]

I get quite a lot of mobile traffic and had to eventually optimize my sites to look ok on mobile devices. A lot of my mobile traffic does come from my own built mobile applications though and not general searches in google etc. Search engines are only sending about 8% or so, where as my apps send me 12 - 20%