View Poll Results: What percent of your site page views are of your home page?

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  • 1% to 2%

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  • 3% to 4%

    3 30.00%
  • 5% to 6%

    1 10.00%
  • 7% to 8%

    1 10.00%
  • 9% to 10%

    0 0%
  • 11% to 12%

    1 10.00%
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    0 0%
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Results 1 to 8 of 8
  1. #1
    MichaelCorfman's Avatar
    MichaelCorfman is offline GPWA Executive Director
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    Question What percent of your site page views are of your home page?

    Most successful affiliates garner traffic from search engines to a wide variety of pages within their sites. The simplistic model that visitors start on the home page, and move around from there, is usually just plain wrong. One way to tell how wrong for a site is to look at the percentage visits that start on your home page. I did a poll on this topic five years ago, and you can see the result of that poll here:

    What percent of your site visitors start on your home page?

    One the fifth anniversary of this poll I ask a similar question: What percent of your site page views are of your home page?

    For most successful affiliate sites, it will be a small percentage for a couple different reasons. First, many visitors will arrive on the site from organic searches that take the visitor to a specific page within the site rather than to the home page. Second, even when visitors do initially arrive on the home page, the goal of many affiliate sites is to draw the visitor deeper into the site first before sending them off to an online gaming site.

    This is pretty easy to find out what share of your page views are of the home page using Google Analytics if you use it to monitor your site. Under "Behavior" in the left navigation, choose "Site Content" and then choose "All Pages." That will show you various attributes for the pages of your site including 1) Pageviews, 2) Unique Pageviews, 3) Average Time on Page, 4) Entrances, 5) Bounce Rate, 6) % Exit and 7) Page Value for each page on your site.

    Under "Pageviews" the number of times a page was viewed is displayed followed by the percentage of overall pageviews were of that page. In the column header the total number of pageviews is shown.

    For the GPWA website the information displayed for the homepage of the site for a recent time period was 21,386 pageviews, representing 8.28% of the total of 258,265 pageviews on the site.

    I looked at a few other sites I'm involved with, and this is what I saw:

    6.95% - www.casinocitytimes.com
    1.69% - online.casinocity.com
    6.94% - www.igamingaffiliateprograms.com
    4.34% - www.casinocity.com
    9.31% - www.gamingmeets.com
    30.57% - www.casinocitypress.com

    Knowing these numbers helps keep the importance of the home page in perspective. For most sites the home page is the single most important page. But still, it is generally a small percent of the overall pageviews, and from the poll I ran five years ago, I know that for most sites, most visitors never even see the home page.

    Vote in the poll based on your main site. But please share numbers for some of your other sites as well. And be sure to visit the companion poll as well: What percent of your site visitors start on your home page?

    Michael
    GPWA Executive Director, Casino City CEO, Friend to the Village Idiot

    Resources for Affiliates: iGamingDirectory.com, iGamingAffiliatePrograms.com, GamingMeets.com

  2. #2
    sweetbet's Avatar
    sweetbet is online now Private Member
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    My homepage receives over 80% of the traffic, mostly from other sites. I hardly receive any search engine traffic to my homepage. Most of the search engine traffic goes to inner pages.
    Sweet Bet - Reviews of reputable online casinos, poker sites, sportsbooks & bingo halls
    USA Online Casinos | Canadian Online Casinos | Crypto Casinos | Bitcoin Casinos | Live Dealer Casinos | Free Spin Casinos | Online Casinos USA

  3. #3
    vtyunby65's Avatar
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    It's between 70 and 80 percent for me. Everything's getting much harder with trying to please Google and struggling with all of the competition on the web which has increased dramatically over a short period of time.

  4. #4
    ocreditor's Avatar
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    Only 11% here..

  5. #5
    yocovn is offline Private Member
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    Hardly getting organic hits on Homepage as it gathers a summary of the website and my inner pages are indexed and seo optimized on keywords. So even if you don't get lots of traffic on the homepage it's not a big deal as you might get inner pages indexed and more specific to the subject users are looking for.

  6. #6
    Anchovy's Avatar
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    5% here but it's understandable - the homepage was never optimized for organic traffic - it's nothing more than a list of the latest and featured articles.

  7. #7
    FictionNet is offline Private Member
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    Sorry, too busy/lazy to find the figures (might do later) but I've been pleased to finally manage to make the 'home page' the most visited, yet not the main entry-point. The visitor searches, find his internal page, does/reads what he/she needs to and hopefully pops off to one of my affiliate links and then best of all, has been interested enough to stay and head to the homepage (or other page) see what else the site has got to offer.

    The above won't apply to all sites and doesn't to all of mine, where the homepage is usually FAR down the list of most visited pages - but if you can score by giving the visitor his ideal landing page requirements and THEN retain him/her around your site, that's gotta be good. Seems to work for me with additional conversions, anyway.

    ETA: the above relates to a specific site where I aimed to achieve it

  8. #8
    FictionNet is offline Private Member
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    Quote Originally Posted by sweetbet View Post
    My homepage receives over 80% of the traffic, mostly from other sites.
    This caught my eye. With as much/little detail as you want to reveal, can you add a bit to this? Is the 80% homepage traffic paid (ie.adwords) or link exchanges or from other sites in your network? Not trying to pry or steal any ideas (unless they're brilliant in which case, I'm deffo nicking them) but it just looked curious to me.

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