View Poll Results: What rule applies to affiliate program revenue on your site? 80/20 or something else?

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  • 95% of my revenue comes from 5% of the affiliate programs I work with.

    2 15.38%
  • 90% of my revenue comes from 10% of the affiliate programs I work with.

    1 7.69%
  • 85% of my revenue comes from 15% of the affiliate programs I work with.

    3 23.08%
  • 80% of my revenue comes from 20% of the affiliate programs I work with.

    3 23.08%
  • 75% of my revenue comes from 25% of the affiliate programs I work with.

    1 7.69%
  • 70% of my revenue comes from 30% of the affiliate programs I work with.

    3 23.08%
  • 65% of my revenue comes from 35% of the affiliate programs I work with.

    0 0%
  • 60% of my revenue comes from 40% of the affiliate programs I work with.

    0 0%
  • 55% of my revenue comes from 45% of the affiliate programs I work with.

    0 0%
  • 50% of my revenue comes from 50% of the affiliate programs I work with.

    0 0%
Results 1 to 9 of 9
  1. #1
    MichaelCorfman's Avatar
    MichaelCorfman is offline GPWA Executive Director
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    Question What rule applies to affiliate program revenue on your site? 80/20 or something else?

    Probably everyone knows the 80/20 rule - You get 80% of your revenue from 20% of your customers. Or 80% of your revenue from 20% of the affiliate programs you work with. The ratio isn't always 80/20. Maybe you get 70% of your revenue from 30% of the affiliate programs you work with.

    Last year we did a poll of this sort about where your revenue comes from in terms of customers. You can view that poll and associated discussion in the thread www.gpwa.org/forum/learning-point-newbs-those-so-stuck-word-free-171975.html.

    This week I thought I'd ask the similar question in terms of affiliate programs. What ratio applies to affiliate programs you use on your sites? Do 10% of the affiliate programs you work with generate 90% of your revenue? Or do 20% of the affiliate programs you work with generate 80% of your revenue? Or something else? Share your experience with the rest of us.

    Michael
    GPWA Executive Director, Casino City CEO, Friend to the Village Idiot

    Resources for Affiliates: iGamingDirectory.com, iGamingAffiliatePrograms.com, GamingMeets.com

  2. #2
    Doolally's Avatar
    Doolally is offline Private Member
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    I've gone for 70/30 which is a fair guess to answer the question.

  3. #3
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    I've still really close to 80/20 on average. This month the curve was thrown by one particular player who has won so much that I have to exclude this months stats to make the poll.

  4. #4
    EricEricEric's Avatar
    EricEricEric is offline Public Member
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    Default 80/20

    Casino City is officially abiding by the 80/20 rule 6 months worth of sales data was analyzed. 33 of our top performing customers which is 23% of our total customers have accounted for 80% of total revenue in 2008. 80/23.

    Figures to note:
    -Everyday Casino City has worked with between 130-170 affiliate programs in 2008, changing almost daily.
    -Today Casino City is promoting 396 total brands
    -Our top 70 performing affiliate program customers account for 95% of total sales
    -Our top 11 performing affiliate program customers account for 50% of total sales

    ......a day in the life of an online gaming DIRECTORY account manager

  5. #5
    Nandakishore's Avatar
    Nandakishore is offline In Memoriam, 1935-2014
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    I have voted for 95%-5%, but it would be nearer to 90%-10%.

  6. #6
    thepokerkeep's Avatar
    thepokerkeep is offline Private Member
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    I estimated 85 - 15 on The Pokerkeep for the first half of this year.
    It would please me if it was more like 60 - 40... I don't like having so many eggs in one or two baskets.
    Terry - The Pokerkeep
    President / CEO - Gambling Affiliates Union

    Casino Affiliate Programs
    Affiliate Resources
    Gambling Affiliate Program Blacklist

    Email: admin @ thepokerkeep.com



  7. #7
    masontech's Avatar
    masontech is offline Private Member
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    Probably more like 90/10 for me but I push a lot of providers and need to buckle down to really promoting less, but better..

  8. #8
    aksana's Avatar
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    90/10. I work with a lot of affiliate programs, but only 10% give me good revenue, but now I see that soon it may be 80/20

  9. #9
    Fortune Palace's Avatar
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    I'm looking for the 0 / 100 option!
    Andy

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