Where do our customers come from.....really?

[jctroy440]

I hear all of this talk about, content, links, social media, microgaming technology, etc. What do our customers want and where do they actually come from? Has anybody ever done a survey or found demographics on where online gambling customers come from and WHY? Is it all search engine placement? If that were true only the top 10 on the first two pages of google would be making any money. So where?

[LiveCasinoPartners]

JC, your probably tired of hearing my siggestions, but I thought I'd throw my 2 cents out there. lol

I'd say the number one source of real depositing players are from organic search from search engines.

All of your articles, social media, links etc. support your results on the search engines.

The number 1 search engine is Google, which accounts for about 80-90% of my traffic. The rest is from bing and yahoo (now bing right?).

Keep focused on the search engine traffic.

[matted]

couldn't have said it better myself. Organic search results do seem to be the heartbeat of an average affiliate. When I'm doing well in the search engines it translates to signups. Take that away, and the signups go away.

I think the biggest tool social media offers is viral marketing. It is so easy to share and have an image/video/cartoon/etc fly around the internet via these networks. It used to be email ("forwarded emails") but they are gone in favor of facebook walls.

[pgaming]

I mostly rely on organics and still do. In recent months my earnings have dwindled to almost nothing so I am doing something new. I am finding targeting very small local markets is favorable.

greek39

[best.hands]

I hear all of this talk about, content, links, social media, microgaming technology, etc. What do our customers want and where do they actually come from? Has anybody ever done a survey or found demographics on where online gambling customers come from and WHY? Is it all search engine placement? If that were true only the top 10 on the first two pages of google would be making any money. So where?

My response for this thread my be late by now, but I think I can share something you guys might have not yet been aware. For me, there's only two types of visitors; researchers and buyers. If we are to look at the process one takes when buying goods online, we'll see where customers really are coming from.

1. awareness
2. info research
3. evaluation and alternatives
4. purchase

Looking at the flow, you will see that 'researchers' will turn into 'buyers' if something in between interest them. Let's translate the process into keywords in the niche we compete.

1. Consumer learns 'online casino' or 'online gambling' is possible.
2. Consumer research for 'online casino guides' or 'online casino information' to learn more about this awareness.
3. Consumer evaluates the 'online casino resources' and seek out alternatives such as 'bonuses', 'free play', so on, which further modifies the original (competitive) keyword.
4. Consumer purchase. Here the consumer may type the exact keyword phrase that match to his interests after seeking out alternatives. ex. go casino $20,000 free cash signup bonus

Looking at the translation, you will find that the 3rd and 4th in the process is usually where the customers (buyers) come in, and where business is good for us.

Now, what does this all mean? It only suggest one thing, target long tail keywords. More generic keywords (short tail or competitive keywords) can provide you the traffic you want, but those traffic coming from generic keywords can only provide you 20% of the conversion you need to achieve your expected ROI since they're mainly not there to buy, but to learn what you share. Besides, it would take some time to rank a site for highly competitive keywords. On the other hand, targeting long tail keywords can provide you up to 80% of the conversion you need. In fact, Amazon's reported that more than half of their conversion was generated from long tail keyword traffic. Moreover, since long tail keywords do not have much competition, it is easier for you to rank a page.

The only drawback about long tail keywords is that, not too many are using them as queries, leading to only occasional traffic. So, you might need to target thousands of them to cover up the traffic and conversion you need. Moreover, 'google suggests' kills long tail for some reasons. For one, when a buyer types something in the search box, there goes google suggesting pre-made queries they can use similar to what they'll actually type. And so, it is wise to maintain a healthy level of targets between short and long tail.

[daves]

There are a lot of research regarding where visitors come from, demographics, age groups and their interests.. I'll try finding and sharing some.
If anyone have any to share?

[ocreditor]

I'd say the number one source of real depositing players are from organic search from search engines.

All of your articles, social media, links etc. support your results on the search engines.

I second this fine answer

[baldidiot]

+1.

Don't forget that there are millions of potential search terms, and the same 20 sites aren't going to be on the first 2 pages for all of them. Just because you don't rank on the first page for "online casino" doesn't mean that other search terms wont bring you depositing players.

In fact, the majority of my depositing players come from highly specific long term keywords. Eg: virtue fusion bingo sites that accept ukash

[note: I just made that one up, but you get the idea]

[casdirs]

Just because you don't rank on the first page for "online casino" doesn't mean that other search terms wont bring you depositing players. In fact, the majority of my depositing players come from highly specific long term keywords. Eg: virtue fusion bingo sites that accept ukash

It took me ages to figure that one out, so true. That's why its a good idea to have a lot of content or articles on a website. Even if your not on page 1 for online casinos, you will still get loads of visitors for other various keywords (without much competition either).