Results 1 to 9 of 9
  1. #1
    The Buzz's Avatar
    The Buzz is offline GPWA Gossip Hound
    Join Date
    February 2007
    Location
    Newton, MA
    Posts
    3,290
    Thanks
    188
    Thanked 1,284 Times in 783 Posts

    Default William Hill receives ban for "sexually suggestive" Tinder ad

    A William Hill advertisement that invited users of dating app Tinder to bet their way out of the “friend zone” has been banned for linking gambling to sexual success after The Advertising Standards Authority (ASA) rules that it breached "the code governing the promotion of gambling."

    The advert read: “Stuck in the friend zone? You won’t be for much longer if you use this Cheltenham free bet offer” and included a link to download the company’s smartphone app. Buzzy wouldn't know first-hand, of course, but apparently being “stuck in the friend zone” is a term used to describe a situation in which one person wants to start a relationship with someone who prefers to keep things platonic.

    According to the UK code of non-broadcast advertising, which is overseen by the ASA, gambling adverts must not “link gambling to seduction, sexual success or enhanced attractiveness."

    According to ASA this was William Hill's response:

    WHG (International) Ltd t/a William Hill said that customers were known to be savvy and “shop around” for the best odds/offers, using the William Hill website and odds as a comparison to choose the best deal. Should the customer sign up, they would enter into a relationship with William Hill, where they would have access to all areas of the site and the services they offered.

    They said that the promotion was supposed to relate the offer to the nature of the business they were advertising on (Tinder). Upon reflection, they agreed that it had the potential to be interpreted differently, but it was not their intention to link gambling to sexual success. They had removed the ad and were in the process of conducting a full review of existing content on the platform.
    Tinder said they initially reviewed the ad to ensure its content was not socially irresponsible, offensive or targeting minors, and having passed their initial screening, published it on their platform.

    The ad was no longer live and they had not received any other complaints about it.

    The ASA responded with:

    “Upon reflection, [William Hill] agreed that it had the potential to be interpreted differently, but it was not their intention to link gambling to sexual success,” the ASA said. “They had removed the ad and were in the process of conducting a full review of existing content on the platform.”
    Tinder told the ASA it had reviewed the advert to judge whether it was socially irresponsible, offensive or aimed at minors and did not find that it was.

    The ASA said it upheld the complaint because it “suggested that those who gambled would be more likely to develop a friendship into a sexual relationship and therefore linked gambling with sexual success.”

    Read more here: https://www.asa.org.uk/rulings/whg--...19-563720.html

  2. The Following User Says Thank You to The Buzz For This Useful Post:

    PROFRBcom (15 May 2019)

  3. #2
    universal4's Avatar
    universal4 is offline Forum Administrator
    Join Date
    July 2003
    Location
    Sinking Faster, just when I thought it couldn't get worse it did!
    Posts
    24,976
    Thanks
    1,496
    Thanked 6,975 Times in 4,440 Posts

    Default

    Does this mean the majority of porn portals will also have to drop advertising for all UK properties?

    Rick
    Universal4

  4. The Following User Says Thank You to universal4 For This Useful Post:

    PROFRBcom (15 May 2019)

  5. #3
    Triple7 is offline Private Member
    Join Date
    January 2015
    Posts
    2,633
    Thanks
    1,984
    Thanked 2,323 Times in 1,246 Posts

    Default

    Quote Originally Posted by universal4 View Post
    Does this mean the majority of porn portals will also have to drop advertising for all UK properties?

    Rick
    Universal4
    If the ads are visually or textually linking gambling to sexual success, yes.

    I think WH just tried to make a funny ad, which seems to be prohibited nowadays in the UK.

  6. #4
    PROFRBcom's Avatar
    PROFRBcom is offline Private Member
    Join Date
    April 2013
    Posts
    1,290
    Thanks
    1,194
    Thanked 773 Times in 498 Posts

    Default

    Every time I look the ASA is just up everyone's ass sideways. Don't know how you guys work in that market

  7. #5
    Sherlock's Avatar
    Sherlock is offline Public Member
    Join Date
    December 2013
    Location
    WC
    Posts
    2,902
    Thanks
    891
    Thanked 2,286 Times in 1,265 Posts

    Default

    We do not work. We just stare at it.
    Recently I sold my UK banners for 3.5 Eur/day. My ROI went through the roof.
    The most sad thing is when cat dies.

  8. #6
    Cash Bonus's Avatar
    Cash Bonus is offline Private Member
    Join Date
    May 2014
    Posts
    2,905
    Thanks
    8,185
    Thanked 2,042 Times in 1,394 Posts

    Default

    That's nonsense. I really can't see anything sexually suggestive about their gambling advert. It could be interpreted in different ways by a lot of people.

  9. #7
    Moonlight Cat's Avatar
    Moonlight Cat is offline Private Member
    Join Date
    November 2008
    Posts
    1,930
    Blog Entries
    16
    Thanks
    1,179
    Thanked 1,125 Times in 647 Posts

    Default

    Quote Originally Posted by universal4 View Post
    Does this mean the majority of porn portals will also have to drop advertising for all UK properties?

    As person who buy media advertising on regular base, i may confirm, that i am permanent see Bet365 and other UK brands banners on adult sites, file sharing hostings like depositfiles, and other sites like this. Nobody changes.

  10. #8
    sweetbet's Avatar
    sweetbet is offline Private Member
    Join Date
    November 2012
    Posts
    2,625
    Blog Entries
    5
    Thanks
    810
    Thanked 1,461 Times in 1,014 Posts

    Default

    If a person needs a free bet offer to visit a casino, then why would that make them attractive to anyone? LOL
    Sweet Bet - Reviews of reputable online casinos, poker sites, sportsbooks & bingo halls
    USA Online Casinos | Canadian Online Casinos | Bitcoin Casinos | Live Dealer Casinos | Free Spin Casinos | US Online Casino Guide

  11. #9
    FreeSpins is offline Public Member
    Join Date
    June 2016
    Posts
    160
    Thanks
    80
    Thanked 98 Times in 56 Posts

    Default

    I don't feel sorry for WH, however ASA decissions are getting more and more ridiculous...
    FreeSpins1.com - All free spins and no deposit bonuses to online and mobile casinos.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •