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View Poll Results: How do you react to the intriguing email subject line?

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  • Delete the email without opening

    7 46.67%
  • Open it but delete once you realise it's a marketing request

    6 40.00%
  • Read the email carefully and respond to the sender believing it's genuine

    1 6.67%
  • Other - please explain in a post below

    1 6.67%
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  1. benthomaslee's Avatar
    benthomaslee is offline Public Member
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    Would you be intrigued or sceptical??

    Hi guys,

    In the ever difficult world of trying to get my recruitment emails read I'm wondering whether an intriguing subject line will make you take notice or just be discarded with all the rest!

    So the question is if you received an email with the following subject:

    Please read me I've been written specifically for you I'm not a forward honestly!!

    What would you think....genuine or just another email template?

    ps If you've get one of these from me it really is specifically written for you
    Ben Lee
    Casino Affiliate Exec
    Tel: 0113 2079288
    Email: ben.lee@betfair.com
    IM: benthomaslee@yahoo.co.uk
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  2. MichaelCorfman's Avatar
    MichaelCorfman is offline GPWA Executive Director
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    I answered that I would open it and then delete it, which might be the case. It is equally likely I would just delete it.

    However, the more I think about it the more I think such a subject line is wrong. To send someone spam and to not at least identify the nature of the spam, in my opinion, puts the sender in the next to bottom tier of spammers (the bottom tier is reserved for those engaged in schemes to defraud the recipient).

    Don't do it.

    Michael
    Executive Director, www.GPWA.org
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  4. benthomaslee's Avatar
    benthomaslee is offline Public Member
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    Thanks for that Michael,

    Would others agree? - my intention isn't to spam as I really think I'm offering something worth having and of interest to the recipient and I am handpicking affiliates I'd like to work with....therefore what I'm trying to do is just make my contact stick out enough to get it read.

    If the recipient isn't interested that's fair enough but I honestly wonder how much of my contact is read and discarded and how much just ignored.
    Ben Lee
    Casino Affiliate Exec
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    Email: ben.lee@betfair.com
    IM: benthomaslee@yahoo.co.uk
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  5. RayUK's Avatar
    RayUK is offline Private Member
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    Just be honest and straightforward. If the subject line contains the subject of the email honestly, those that are interested will open it. If they find the content of the email doesn't match the subject line they will feel that they have been 'got' and will probably have a negative reaction.

    If you truly do want the recipient to feel you have written the email just for them, put their name in the subject. JMO.
    Ray
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  6. baldidiot is offline Private Member
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    To be honest that subject line looks incredibly spammy to me. Definitely use the persons name if you have it.
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  7. universal4's Avatar
    universal4 is offline Security/Membership Team
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    To me it depends on the subject line.

    Sometimes they are so damn funny I just gotta open it to see what they are spamming whether it be bootleg software, viagra or other pills watches or what.....

    I often do not delete my spam every day since I watch for patterns especially those that appear they will get out of hand so I can add it to my filters and delete some spam globally.

    Every day I am still surprised how many places just do not have their dns set up correctly and do not have correct reverse entries and or missing spf records.

    I have often considered just blocking this globally, but that would mean quite a number of newsletters and regular mailings from the affiliate programs would not get through.

    Spam would almost be non-existient if the true sender of the email had to match the listed from account (and this had to be valid).

    Jojobs would not exist, and you couldn't send a phishing email pretending to be PayPal unless you actually had access to PayPal's mail server.

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  8. Renee's Avatar
    Renee is offline Sponsor Affiliate Program
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    I would also delete that one as spam..

    I find I get the best response rate by just writing the name of the person in the subject, as well as my own name and who I am.
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  9. TheGooner's Avatar
    TheGooner is offline Private Member
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    I use Microsoft outlook as my mail client and it usually provides a preview of the mail item when I have the subject line highlighted.

    I think that any "generic" subject line is likely to be considered spammy.
    Far better to make the subject line reflect the actual mail content.

    If I know the sending email address then that helps a lot.
    So does the fact that the email is in english.

    Your specific suggested subject of Please read me I've been written specifically for you I'm not a forward honestly!! sounds unprofessional to me - and the sort of mix of chatty/personal "Chinese-English" that seems to be preferred by bulk spammers/virus writers.
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  10. buyonaut's Avatar
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    Sorry to say but this is 100% spam line!

    I use Mac Mail client and I can see a preview of the mail in a sec - this one will just get a glance and will be gone to trash.

    What is this? You selling Chinese mobile phones? Diet pills? E-mail addresses?

    If you want to get any response for your offer start the line with the name of the person you are trying to contact followed by your details (name/company/site) and short line what is the mail about, maybe something like;

    Chris, Betxxx wants to improve business with you - special affiliate deal

    There could be many variations to it, I'm sure native English speakers would do it a bit better than me
    http://www.bet2win.eu.com - Tipster Competition Site; Virtual betting on Football, Ice Hockey, Basketball & Tennis
    http://www.freebets.uk.com - Free Gambling Cash for UK players
    http://www.thebestlivecasinos.com - Live Casino's - Info & Reviews
    http://www.betting-casino-poker-bingo-topsites.com - List your gambling related site!
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  11. benthomaslee's Avatar
    benthomaslee is offline Public Member
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    I guess that's me told then!

    Have always used similar emails to the suggestions here ie

    50% rev share offer for bigmegasupercasinos.com from Betfair

    but was just trying to look for a new angle but I guess the general advice is stick with the traditional approach.

    Thanks guys
    Ben Lee
    Casino Affiliate Exec
    Tel: 0113 2079288
    Email: ben.lee@betfair.com
    IM: benthomaslee@yahoo.co.uk
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  13. CasinoTom's Avatar
    CasinoTom is offline Non-sponsor Affiliate Program
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    I think something like what you've used there is a lot better that the 1st suggestion.

    It can be a pain in the backside personalising every one, as I don't believe there is a way to mail-merge using 'subject lines' in outlook. But thems are the breaks!

    Tom
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  14. Dominique's Avatar
    Dominique is offline Private Member
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    I would likely delete it thinking it was spam.

    I do open and read mails that come from programs soliciting a listing however. I also research them always but may not answer unless it is actually personal and informed.
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  15. universal4's Avatar
    universal4 is offline Security/Membership Team
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    I suggest against having preview turned on.

    If a maicious email has active content in it, by previewing the email the active content "runs".

    Security is a bit better now, but then again so are the virus writers....

    Rick
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  16. thepokerkeep's Avatar
    thepokerkeep is offline Private Member
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    Quote Originally Posted by Dominique View Post
    I would likely delete it thinking it was spam.

    I do open and read mails that come from programs soliciting a listing however. I also research them always but may not answer unless it is actually personal and informed.
    +1

    I only respond if the email is personalized and the AM has really taken the time to look at my site(s). Most go straight to spam because they obviously never even looked at my site.

    Many emails come just cuz some AM noticed my sig link in a forum post and thought it would be good to email me. It's obvious from the content of the email that they know nothing about me or my sites. I don't have time to waste replying to those people.
    Terry - The Pokerkeep
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