Quote:
Originally Posted by alexpratt
There has been a lot of chat that towards the end of this year links will decrease massively in importance and that content will become a lot more significant when it comes to ranking.
Based on that I would continue to look at links but don't forget the content as you may find that this link work will not be as beneficial towards the end of the year.
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On a more serious note, I have had numerous people coming to me to either offer them advice on how to get out of a Google penalty as well as wanting services to have it done for them - and in the last 3 months the numbers of these inquiries have at least tripled.
It seems to initially draw a 90-day penalty, which can be reduced in some cases, but if you are seriously abusing t's & c's or do not resolve the issue and request a reinclusion it will fluctuate for 30-60 days then sink like lead.
There needs to be a healthy mix of permanent one-way links, social bookmarking, blog and forums posts, press releases and add a few authority links from Yahoo, BOTW and Alta Vista. All would be under £300 and are permanent, as well as being PR7 links.
Vary your anchor text considerably. Do not overuse any keyword over 20% in the anchor text of your back link.
Niche and Longtail terms as anchor text is best practice because even with buffer words (I.e. adding 'free' to 'online poker') benefits the site residually upwards because the base or 'Hollywood' terms are in the phrase.
Its important to point the right keywords at the right pages as well. I usually build links to the homepage for the initial 30-45 days (depending on the target market) with a huge mix of anchor text and then point 50% of the resources at internal links for the next few months, then eventually (4-6 months) I go back and target the Hollywood terms heavy.
This process has proven to leave a natural footprint to this point - but remember, its a non-stop path because once you start you will need to continue if you want to maintain any rankings.
Its definitely do-able on secondary, niche and long tail terms.
Did you know that 25% of all searches done on a day-to-day basis are kw sets that have never been searched before?