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TheFridge
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Posts: 7
Posts Per Day: 0.01
Last Activity: 9 Apr 2009
Join Date: 13 Aug 2008

PERSONAL INFORMATION

Native Language: English
Other Language: French
Birthday: 07 Apr 1977
Age: 35
Location: London
Interests: Poker, skiing, reading, writing and BBQs
Occupation: Managing Partner, The Fridge Ltd

BIOGRAPHY

Having spent 7 years in agency marketing in London, looking after client such as Budweiser, Allied Domecq, BAT, Penguin Books and BT I decided to try life in Sydney, Australia. One week later I was back, as marketing director for the now defunct Goalpoker (an Absolute skin). From there I became commercial and marketing director for CWC Gaming before setting up The Fridge as the first integrated marketing agency in gaming in January 2008. We now work with some great gaming brands to acquire and convert new players through viral, print and online media. In affiliate circles, we launched 'Risk Share' in July 2008 whereby we only charge 50% costs for a viral campaign and get paid the balance in revenue share from new players acquired.

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