MEMBER ACTIVITYPosts: 271
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Last Activity: 30†Jul†2020
Join Date: 29†Apr†2008
PERSONAL INFORMATIONNative Language: English
Other Languages: German
Occupation: iGaming Marketing Consultant
BIOGRAPHYTom Galanis provides strategic marketing, public affairs and management consultancy to deliver positive change to the iGaming industry through his consultancy and master affiliate business, TAG Media. In July 2018, the firm launched FirstLookGames.com - the premium content resource for iGaming publishers (free to use). Since 2005, Tom has delivered growth and best practice in the iGaming affiliate industry. He is Course Director of the Affiliate Management Academy and is the leading proponent of the International Gaming Affiliate Association (iGAA), working with its members, iGaming affiliates, to improve compliance and to raise standards in the industry to responsibly market to and better protect end consumers. In recognition for these efforts, Tom was inducted in to Global Gaming Businessí 40 Under 40 class in 2015. TAG Media has three simple goals: To effect change, deliver results and raise standards. TAG Media effects change to the way iGaming businesses operate and market - notably through the affiliate, paid media and third party marketing channels. Since its inception, TAG Media has provided products and services to clients including Rank Group, Ladbrokes Coral, Betsson and Playstudios, optimising the way they do business - with the result being performing marketing operations and programmes from the exploration and evolution of customer journeys, user experiences, conversion rate optimisation and lifetime value generation to embracing more recent challenges, such as compliance, public affairs and social responsibility.