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From GPWA.org

GPWA University
Ethical Search Engine Optimization
By
Jan 19, 2006, 11:44

Some search engine optimization companies and software developers use unethical tricks and techniques to artificially boost the search engine rankings of a web site. This dilutes the quality of search results and the accuracy of search results becomes questionable.

For this reason, the search engines are continuously trying to trace out the spam techniques which webmasters might be using and penalize or ban them.

They continue to reconstruct their algorithms to prevent spammers from flooding the results page with irrelevant or low quality content.

If you want to read more about ethical search engine optimization, you can by JOINING GPWA today!