Founded in 2019, PM Affiliates is a direct affiliate program working with the international iGaming operators, including Parimatch — a brand with a 30-year history that is currently one of the most recognized iGaming products on the market. This gambling and betting affiliate program offers exclusive cooperation terms and comprehensive support for solo media buyers and teams with high-quality traffic.
One of PM AFF’s strongest advantages is the Parimatch brand itself, active since 1994 and covering a wide range of countries and regions. It’s a reliable industry leader with a strong international presence.
The company collaborates with numerous renowned sports stars as brand ambassadors and serves as a regional sponsor of the Argentine Football Association and the UFC — The Ultimate Fighting Championship.
Parimatch became the Official Betting Partner of Manchester United across Asia and the MENA region. The brand is also the Official Sleeve Partner of Leeds United and continues to build strong partnerships, including collaborations with Leicester City FC and Nottingham Forest FC during the 2024/25 Premier League season.
Affiliates partnering with PM AFF work directly with the advertiser, which allows them to quickly negotiate better rates and optimal terms through a dedicated manager before launching traffic. Each partner receives full support at every stage — from technical setup and postback configuration to selecting suitable GEOs and adapting promotional materials.
PM AFF offers competitive rates with individualized terms based on traffic quality. Payments are made twice a month for CPA and monthly for RevShare, reflecting the brand’s focus on reliability. Affiliates also gain access to detailed analytics, API integrations, postbacks, automation tools, marketing support, and exclusive offers unavailable in many other programs.
PM AFF operates in regions such as Middle Asia, Southeast Asia, Southeast Europe, and Europe (Tier 2, Tier 3). Specific GEOs can be requested from your manager. The team also runs campaigns, organizes closed partner events, and participates in major industry conferences.
The program provides flexible commission models tailored to each partner’s traffic. CPA rates up to $300 for Tier-1 GEOs and up to $150 for Tier-2/3 GEOs. RevShare up to 45%, while hybrid models combining CPA and RevShare are also available.
You can drive traffic to PM AFF using various sources, but the most effective and profitable channels include: SEO, ASO, PPC, InApp traffic, UAC (Universal App Campaigns), Social platforms: Facebook, TikTok, X (formerly Twitter), YouTube, WhatsApp, SMS / Email. Push and Popunder traffic are allowed only upon agreement with your dedicated manager.
As for prohibited sources, PM AFF does not accept the following types of traffic: Fraudulent or incentivized traffic, spam, cookie stuffing and any form of manipulation with cookies
Partners get access to: personal dashboard with full analytics and reporting, S2S postback setup with sub, API integrations, promo materials on request (banners, landers, videos), personal affiliate manager.
To contact PM AFF, affiliates can reach the support team via Telegram at @pmaff_support or email at contact@pmaffiliates.com. The program also maintains active social media channels, including Telegram - https://t.me/pmaffiliates_channel, Instagram - https://www.instagram.com/parimatch_aff/, and LinkedIn - https://www.linkedin.com/company/parimatchaffiliates/, where partners can follow updates, new GEO opportunities, and industry news.
Highlights
Activity Quota:Traffic evaluation is carried out within 2 weeks after the traffic is delivered. It is based on a comprehensive analysis of various factors, including player activity, % STD, and other indicators. Based on this evaluation, a decision is made regarding further cooperation. Overflow of the cap exceeding 10% is not paid. However, if an additional cap is provided or cooperation continues after the hold, the overflow may be paid.
Earnings Time Limited:No
Earnings Location Limited:Payment for players is made according to the GEO of the offer. Players from neighboring countries will not be paid.
Licensing Jurisdiction:Parimatch brand operates under valid international gaming licenses. Different products within the brand are licensed and regulated across several jurisdictions, including but not limited to Curaçao, Canada, and Anjouan.
Negative Carryover:Not applied as a standard rule for player winnings. However, adjustments related to fraud, chargebacks, regulatory requirements or overpayments may be offset against future commissions, in line with the platform T&C and the applicable agreement with an affiliate.
Earnings Bundled:N/A
Tracking Cookie Duration:3 days after click, 30 days after registration
Tracking Cookies Overwritten:Yes, latest referrer receives credit
Affiliate Statistics Software:Proprietary
Statistics Update Frequency:Realtime
Program Admin Fee:10% to 15%
Effective Revenue Share:25.5%-38.25%
Affiliate T&C:https://pmaffiliates.com/en/
Earnings
Revenue Share: 30%-45%
Effective Revenue Share: 25.5%-38.25%
CPA:
* Tier 1: up to $300
* Tier 2/3: up to $150
Hybrid available