Income Access conducting survey on affiliate marketing industry

2 July 2008

MONTREAL -- (PRESS RELEASE) -- The leading provider of affiliate marketing solutions, Income Access, is launching a survey to gather quantifiable information on the affiliate marketplace. Aimed at affiliate marketers, the survey will collect information on affiliates and their preferences. While an executive summary of the results will be available to both affiliates who participate and Income Access clients, the full report can be purchased by others in the industry.

"We've always been focused on building long-term relationships, and that requires having an understanding of your partners" said Nicky Senyard, CEO of Income Access. "As the market evolves, so do the needs of your partners. This survey is an extremely valuable exercise for both Income Access and affiliates. It will allow us to understand how affiliates are changing and what we can do to continue delivering the type of support they need to succeed."

Income Access currently provides unparalleled tracking and reporting through its affiliate marketing software solution. This survey will guide future developments of this software to even better meet the needs of affiliates, and enhance their success. The information gathered will also be used by Income Access' affiliate team of 15 strong to better serve affiliates.

Comprised of 25 questions, the Income Access survey will launch July 2nd and run until the middle of the month. It will measure how affiliates market their portals, gather analytics, and keep up-to-date with best practices. The survey will address how affiliates interact with account managers and participate at conferences, and the degree to which they are interested in learning more about affiliate marketing.

You can take the survey by going to:

"Income Access has been leading the industry by focusing on relationships and gathering the intelligence to build them," said Nicky Senyard, CEO of Income Access. "We work closely with affiliates to help them succeed, providing them with extensive support and marketing tools. To better understand their needs and continue to deliver on our high standard of customer support, we're launching this survey to gather intelligence on what they need most out of an affiliate network and the software that powers it."