UNITED KINGDOM -- As reported by The Guardian: "A press ad by Irish bookmakers Paddy Power giving odds on airlines including British Airways and Ryanair going bust has been banned by the advertising regulator.
"The Paddy Power press campaign, which ran in national newspapers, used the headline 'Next airline to go bust?'
"A full page ad offered odds on 14 well-known airlines going into administration. The odds ranged from 4/1 for Spanair, through to BA, Virgin Atlantic, Easyjet and Ryanair on 100/1.
"The Advertising Standards Authority received a complaint that the ad 'denigrated' the airlines named in the ad because it implied each was at risk of going into administration.
"...The bookmaker said it considered the sector to be a 'legitimate betting market' that proved one of its most popular non-sports gambling opportunities for the month of September.
"...The ASA concluded that the ad 'unfairly discredited' those airlines and banned the Paddy Power commercial...."