News

Income Access expanding IT infrastructure

29 May 2009


MONTREAL, Quebec -- (PRESS RELEASE) -- Continued growth at Income Access has led the company to expand its IT infrastructure and hire more staff. These measures are part of the company's ongoing commitment to provide integrated marketing software and solutions to the igaming sector.

Having recently signed 10 new clients in the month of May, Income Access has moved to increase both its IT capacity and support services. The company is currently deploying new hardware, and has taken on an array of new staff members. This will further enhance the ability of Income Access to provide both igaming operators and affiliates with the most advanced affiliate marketing solutions in the industry.

Income Access is currently installing more servers and firewalls to power their affiliate software. Housed at the state of the art Continent 8 facility, this infrastructure will continue to back Income Access partners with world class technology.

The company has also been actively recruiting IT and support staff. New programmers have been brought on board to streamline the development of future upgrades. Additional account managers have also joined the Income Access team, and will add to the support and services provided to new and existing partners.

"In recent months affiliate marketing has become a more important acquisition and retention channel," said Nicky Senyard, CEO of Income Access. "By its very nature, this performance-based model allows operators to pay only for results and that is very attractive to businesses in this current economic environment. We are responding to this need by providing software, services and solutions that can integrate into their business model and support their marketing strategy. Our aim and focus right now is to provide world-class solutions that make them competitive and enhance profitability."

These measures follow closely on the heels of a significant software upgrade. Version 4.0 of the Income Access software features an entirely new interface, graphical reporting, PPC tools, as well as legacy features such as flexible commission structures, in-depth tracking reports, and advanced program management and communication tools. The same platform that powers the Income Access affiliate network, Income Access 4.0 offers operators and affiliates comprehensive resources to optimize their online marketing efforts.

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