Income Access conducts micro study

16 July 2009

MONTREAL, Quebec -- (PRESS RELEASE) -- A recent micro study by Income Access found that versatility and depth are two key factors operators look for in an affiliate program provider. The results come from a mini interview of newly acquired clients entering the Income Access network and white label programs.

"In today's current iGaming environment clients are looking for an integrated software platform and versatile solutions that can support their business needs" said Nicky Senyard, CEO of Income Access. "Income Access has always prided itself on its abilities to meet the changing demands of the market and offer a depth of reporting that assists in the profitability of the clients we work with."

Feedback from newly signed operators indicated that affiliate software can be versatile in two crucial ways. Firstly in the affiliate software's ability to integrate multiple gaming platforms (Proprietary software, Playtech, Microgaming etc) and secondly its ability to handle the complexity of commission structures demanded by affiliates across the different iGaming verticals.

"Merchants very rarely have similar requirements when launching an affiliate program, so any good software must cater to a wide range of possibilities," said Virtue Fusion Affiliate Manager Simon Theakston. "Income Access' flexibility has been one of the main reasons why Virtue Affiliates has grown so quickly since its launch."

Merchants that offer and promote a variety of iGaming products to potential new clients understand that each iGaming vertical has its own needs, separate from each other: casino verse poker verse sportsbook. For example, these are promoted differently and have different remuneration structures. And new merchants to the Income Access affiliate software platform overwhelming stated that to attract the best affiliates and monitor the performance of those affiliates affiliate software needed depth of reporting.

"The last round of software upgrades was part of our ongoing commitment to provide our partners with the most sophisticated tracking and reporting tools" said Ms Senyard "With affiliate marketing becoming an increasingly important acquisition and retention channel, we are strongly committed to providing our partners with the intelligence and tools they need to maximize ROI."

Currently powering the Income Access affiliate network, the Income Access affiliate marketing software is available for white labelling. Completely customizable, it allows iGaming operators to create an affiliate marketing experience that reflects their own brand.

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