William Hill enters Austrian market

21 September 2010

(PRESS RELEASE) -- William Hill Online, the leading European betting and gaming provider, continued their international expansion plans on Monday when they launched a new dedicated Austrian betting site.

To coincide with their launch into the Austrian market, William Hill Online has commissioned a TV, print and internet advertising campaign starring the British-born Hollywood actor - John Cleese. The campaign, which started last week, uses the tagline 'Wetten wie die Briten' or 'Bet like the British'.

International betting analysts estimate the Austrian market is worth around €110 million per annum, and William Hill Online believe they are well positioned to become a big player in this competitive, but lucrative market.

The new site, which took months of research and development, will incorporate the most up-to-date and relevant sports betting markets – and will also put a strong focus on Austrian football. The company, who are regarded as the market leaders in football betting, will be offering punters up to 100 pre-match (before the game) or in-play (during the match/live) markets on Austrian domestic matches.

Henry Birch, CEO of William Hill Online, said at the launch "Everyone at William Hill Online is really excited about our entrance into the Austrian market,' he continued 'The Austrians have a real passion for sport and sports betting, and we believe they'll get an unrivalled betting and gaming service on our new Austrian site.'

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