Nexx Edge launches affiliate program in partnership with Income Access
23 February 2015
MONTREAL, QC. -- (PRESS RELEASE) -- Nexx Edge, the live casino and sports betting operator managed by EveryMatrix Ltd., has announced the launch of its affiliate program in partnership with affiliate marketing and technology firm Income Access.
Through the Nexx Edge Affiliate program, Nexx Edge marketing partners are able to promote an award-winning sportsbook - Innovation in Sports Betting (EGR 2010 Award) and Sports Betting Rising Star (EGR 2011 Award) - and an array of live casino products. Nexx Edge’s collection of offerings, which are also available on mobile, is supported by Oddmatrix (sportsbook), NetEnt (casino games), Evolution (live casino) and Play’n Go (casino games).
Affiliates also have access to one-on-one affiliate management to support their specific service needs. Affiliate partners of Nexx Edge will be compensated through flexible commission structures to reflect both groups and individual affiliates. Nexx Edge is also committed to building commission structures that address the varying needs of affiliates in different markets.
To enhance affiliate revenue and commission generation, Nexx Edge provides an assortment of custom creative materials through which affiliates are able to promote all products. Depending on unique affiliate needs, tailored banners can also be created, whether it is for a specific size, format or Nexx Edge product.
“Nexx Edge is very pleased to announce its entry into the iGaming market. With the partnership between Income Access and Nexx Edge we believe our Nexx Affiliate Programme can be very beneficial to all involved,” said Dennis Greffard, Nexx Edge Business Development and Marketing Manager. “We believe in customer service and player retention as well as staying on top of the latest trends. This program will grow with all of us and we are excited to work with IA and all the affiliates.”
Affiliate efforts will be bolstered by regular player promotions such as the current deal that offers new casino players a 100% welcome match bonus of up to $100 on first deposits. Another deal gives new sportsbook customers a 50% welcome bonus, up to $250, on first deposits. These promotions are in addition to full time gaming services and support.
Income Access’s customizable software, winner of the last two eGR B2B Awards for Best Affiliate Software, allows affiliates to retrieve Nexx Edge marketing materials and gain access to detailed performance reports. The latter of these will aid in acquisition efforts through analysis of ROI.
“Nexx Edge already has an impressive history and we’re very happy to be part of that moving forward,” said Nicky Senyard, founder and CEO of Income Access. “Their commitment to offering high-quality games and customer support makes them a natural fit with Income Access.”