Betbright launches affiliate program with Income Access
21 January 2014
(PRESS RELEASE) -- Betbright, an Ireland-based online gaming group, has announced the launch of a new affiliate programme for the operator’s sports betting-focused brand, Betbright.com, in partnership with Income Access, a leading provider of technology solutions for the iGaming industry. The award-winning software of Income Access will be used to power the Betbright affiliate programme, which will be managed by Betbright’s team of experienced affiliate managers.
Launched in 2012 and operating under a bookmaker’s license issued in the Republic of Ireland, Betbright.com offers players a wide range of sports betting options, including football, horse racing, golf and tennis among others, across mobile, tablet and desktop online sites. The brand was recently updated with the cutting-edge functionality In-Play, which allows players to place live wagers on the outcomes of sporting events as they play out. New betting options and functionality are frequently added to the Betbright.com brand, which is an official partner of the UK football clubs Huddersfield Town, Wolverhampton Wanderers, Peterborough United, Sheffield Wednesday, and Port Vale.
To celebrate the launch of the Betbright affiliate programme, the operator has unveiled a player promotion for the brand. Affiliates will be able to promote Betbright’s £20 Risk-Free Bet, which players can wager on any sports market offered by the operator. Additional affiliate-related promotions are scheduled to be launched in the near future.
The Betbright affiliate programme offers affiliates a tiered revenue share commission structure. The percentage of net gaming revenue the affiliate receives varies between 12.5% and 35%, depending upon the number of new registering players the affiliate refers each month. The affiliate programme will be managed using the software of Income Access, which won the accolade for Best Affiliate Software at the most recent eGR B2B Awards.
“At Betbright we strive to partner with industry leaders like Income Access, a company able to provide the best technical software for affiliates on the market,” said Ciaran Griffin, Affiliate Manager at Betbright. “We’re delighted to have adopted Income Access’ software solution, which will play an important part in broadening our customer base via the affiliate channel.”
First launched in 2002, Income Access’ affiliate management software has evolved and grown over the last 12 years. The platform’s most recent technological innovation, the ad-serving add-on Traffic Optimisation, was launched last July.
“We are excited to partner with Betbright to launch the operator’s affiliate programme, which features an impressive range of sports betting options,” said Nicky Senyard, CEO of Income Access. “Affiliates focused on the sports-betting vertical are being offered an incredible opportunity in the combination of Income Access’ industry-leading affiliate software and Betbright’s brand and experienced team of affiliate managers."
Affiliates interested in learning more about the affiliate programme should contact Betbright.