News

Boomerang shortlisted in three categories at the International Gaming Awards 2025

21 November 2024


(PRESS RELEASE) -- Boomerang Partners was named a finalist in three highly competitive categories at the upcoming International Gaming Awards 2025. These nominations recognize the company as a standout in sports betting and affiliate marketing.

The nomination of Rising Star of the Year for Boomerang Bethighlights the success of Boomerang Partners’ flagship sports betting product, which has achieved remarkable growth. In 2024, a betting segment of this brand surged 5x. Key to this success has been strategic partnerships, including its role as the Official Regional Betting Partner of AC Milan in Europe. Also, in this year, the company cooperated with Swiss and Juventus forward Alisha Lehmann. These collaborations have significantly boosted the brand’s visibility and appeal on a global scale.

Inclusion in the shortlist in the category Sports Betting Operator of the Year also reflect achievements of Boomerang Bet, as a leading sports betting operator with top sport partnerships, presented in over 35 countries. The platform facilitates a popular Bet Builder tool for custom bets, and provides comprehensive statistics for informed betting decisions. Strategic collaborations with top-tier sports personalities have amplified its market reach. It all solidifies Boomerang Bet’s reputation as a leading force in the industry.

Unique Gaming Company of the Year nomination for Boomerang Partners is a recognition of a great journey in 2024. The company has emerged as a leader in the affiliate marketing space. The successful launch of the first annual traffic tournament Golden Boomerang Awards in 2024 brought the affiliate community together, celebrating the achievements of top teams. Boomerang enhances the user experience and provides valuable tools for its affiliates. These tools include traffic analysis and payment solutions. The strong emphasis on innovation and partner support sets Boomerang apart as a unique gaming company.

The winners will be revealed at the January 19 awards ceremony in Barcelona, ahead of Boomerang’s participation in the ICE conference from 20-22 January.