News

Catena Media reduces annual costs by €2.2 million

22 October 2024


(PRESS RELEASE) -- Catena Media plc today announces further measures to streamline the company’s content production and content marketing teams as part of its ongoing transition to a leaner, product-led organization.

Rightsizing the content marketing teams will deliver a flatter organizational structure and create closer alignment with product goals. The changes will involve the termination of 29 positions, giving rise to severance costs of approximately €0.4 million. The program will generate a net annual cost saving of approximately €2.2 million, effective from 1 November 2024.

The changes represent part of management’s strategy to focus more on product development, to address monetization efforts to a smaller core of flagship products, and to diversify revenue streams. The content team plays a vital role in Catena Media’s success, and refining its alignment will allow the company to diversify its funnel through investments in marketing, SEO, conversion rate optimization and technology.

Catena Media CEO Manuel Stan said: “As part of our drive to embed our new product-led organization, we are optimizing the operational teams to achieve a flatter structure that is more closely aligned with our product goals. Today, our priority is to support all the individuals who are affected by the changes.”