News Group and Gannett announce strategic partnership

8 February 2023

(PRESS RELEASE) -- Gannett Co., Inc. today announced a multi-year strategic partnership with Group Limited, a leading provider of player acquisition services for the regulated global online gambling industry. Under the agreement, Group will provide relevant content for sports enthusiasts while leveraging Gannett’s reach across the U.S. media landscape through the USA TODAY Network across the country.

“Partnering with Group enables Gannett to have a market-leading, sports-betting authority deliver in-depth reviews, breaking news, and expert insights. Our highly engaged audience of more than 47 million sports fans crave analysis and betting insights to make smart decisions and find the best sportsbooks and online casino sites,” said Michael Reed, Gannett Chairman and Chief Executive Officer. “We expect this partnership to be immediately accretive to our EBITDA and Free Cash Flow by monetizing our sports traffic. The deal is progressively more valuable as regulated online gambling is launched in more states.”

The agreement integrates Group’s proprietary data science platform and award-winning sports betting content across the USA TODAY Network including USA TODAY and over 200 authoritative publications in local markets, such as, the and in states where sports betting has been launched. Distribution across USA TODAY Sports and the Sports Media Group properties, which includes the Sports Wire suite of fan sites in more than 20 legal sports betting markets, is another integral element of the partnership.

“Gannett’s authoritative digital presence across the U.S. makes them an ideal media partner for us to drive revenue and cash flow growth in our number one target market,” said Charles Gillespie, Chief Executive Officer of Group. “Media partnerships are a proven way for both Group and our media partners to create significant, new revenue from online gambling player acquisition. We look forward to executing on our partnership with Gannett to demonstrate the benefits a best-in-class media alliance can deliver for all parties including Gannett, Group, our online gambling operator clients and most importantly – the growing number of online gamblers in the U.S.” Group and Gannett announce strategic partnership is republished from