GiG's screening tool boosts bet365's marketing compliance
29 May 2019
(PRESS RELEASE) -- Gaming Innovation Group Inc. has signed an agreement with leading operator bet365 for the provision of its B2B marketing compliance screening tool, GiG Comply. bet365 has become the latest tier one operator to sign with GiG’s proprietary self-service technology.
GiG Comply scans tens of thousands of web pages for content and links, with the widest reach in the market, across multiple jurisdictions. bet365 can check for the presence or lack of notable terms, images and promotional links and whether age gated games or code red words are present next to a promotion. Besides this, bet365 can ensure that brand mentions and keyword connotation are identified when not abating to terms and conditions.
GiG Comply’s findings are presented in an easy-to-use report, clearly displaying compliant and noncompliant findings. The report is easily shared, allowing bet365 to focus on rectifying promotions rather than locating them online.
Richard Brown, chief operations officer at GiG, says, “We are very pleased to have signed bet365, one of the leaders in the gambling industry, to GiG’s compliance screening tool and to support them in their marketing compliance. It’s great to know that we share the same aspirations for a safe and trusted environment. GiG Comply will support bet365 to keep compliance oversight and to be in control of affiliate activities, ensuring fair and fun iGaming for all.”