News

New Never Ordinary campaign from bet365

7 September 2023


(PRESS RELEASE) -- Today, bet365 marked the return of the National Football League season with a brand new global marketing campaign called “Never Ordinary.”

Based upon the concept that “the bet365 experience is Never Ordinary”, the new campaign’s rollout begins with an entertaining television commercial featuring Aaron Paul. However, it is the sport of curling and not NFL that he is enjoying. In it, a seemingly average curling throw triggers a cultural phenomenon. With a series of epic occurrences, the sport is instantly elevated to the point where curling mania takes over the world.

From the stadium to the streets, and from TV stations to tattoo parlors, thrilling celebrations fill the screen in a manner that evokes the feeling and essence that bet365 portrays. And so begins the concept of ‘Never Ordinary’.

As the commercial says, at bet365, we don't do ordinary, so to celebrate the launch of our new global brand campaign, we're enhancing our Open Account Offer. Bet $1 and get $365 in Bonus Bets. Deposit $10 and wager just $1 of your own funds to receive $365 in Bonus Bets (Terms and Conditions Apply).

The Never Ordinary commercial will air across a variety of broadcast and streaming channels starting on Thursday, with new and eligible customers able to take advantage of our wide selection of Bet Boosts, Super Boosts, Profit Boosts and Parlay Boosts, as well as our headline grabbing Same Game Parlays.

The creative platform of ‘Never Ordinary’ doesn’t stop at a brand commercial. Every touchpoint will bring the new concept to life, including, but not limited to our app, social media platforms, our customer communication and media assets.

bet365 is also proud to incorporate responsible gambling into the new ‘Never Ordinary’ creative platform. We will continue with our PLAY SAFE | bet365 campaign, but have produced a standalone commercial within the Never Ordinary environment to fully support our responsible gambling message. Media support will be supplied globally by various agencies.

bet365’s Chloe Shrubb, Global Head of Brand Marketing, said:
"The In-Game betting experience is something that bet365 has and always will excel at. The sentiment behind this campaign is essentially a reminder for everyone that bet365 stands out from the crowd. It’s unique in so many ways and it’s absolutely Never Ordinary."