News

Pariplayís content heading to BtoBetís platform

30†April†2021


(PRESS RELEASE) -- Aspire Global has taken yet another strategic step by finalizing the integration of Pariplayís Fusion platform to BtoBetís platform. This further strengthens the Groupís offering and creates considerable synergies.

Aspire Global has successfully executed its M&A strategy by the acquisitions of the leading aggregator and content provider Pariplay in 2019 and BtoBet, a leading sportsbook provider, in 2020. BtoBetís platform is compliant in over 20 jurisdictions and the company has a leading position in sports in Latin America and Africa. It has recently gained a sports license in the UK and is targeting additional European markets. Pariplayís Fusionô platform features over 12,000 games from global suppliers as well as a diverse portfolio of proprietary games. Licensed in 16 regulated markets, Pariplayís Fusionô platform hosts one of the industryís most comprehensive offerings.

Both Pariplay and BtoBet have developed strongly after the acquisitions and expanded their geographic footprint in regulated markets such as the U.S., the U.K. and Spain. They have also grown their customer base with tier 1 operators like Rush Street Interactive, 888 Casino, BetVictor and William Hill.

The finalized integration now opens up for considerable synergies when Pariplay now extends its offering to BtoBetís partners across the world and can reach an even broader audience with its engaging content. Through Pariplayís content integration BtoBet has further enhanced its offering and its ability to help operators drive and diversify their revenue.

The first BtoBet partner who will reap the benefits of this key achievement is Premierbet with a strong presence in several African markets including Ghana, Kenya, Nigeria and Cameroon, granting Pariplay access to a wide new audience.

Tsachi Maimon, CEO of Aspire Global, said: ďThis is an important step in Aspire Globalís growth strategy. Pariplay will now reach a number of new markets with its leading content through BtoBetís tier 1 partners. At the same time, BtoBet has significantly strengthened its offering with content that appeals to a wide player demographic. Aspire Global has proven its ability to make value creating acquisitions.Ē

Pariplayís content heading to BtoBetís platform is republished from Online.CasinoCity.com.

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