138 UK Affiliate Updated Policy

[wonderpunter]

The new term reads

Ok so bet365 is hit 5 then payments start, no active monthly players etc.. 5Dimes is the same and a player remains active for 12 months.. so bet138 must be very special and have unbeatable conversions for them to place in a clause like this. the requirement is tougher than any other program out there.. Some affiliate members think it's a sneaky way to steal from thousands of small affiliates or even large affiliates that dont give them prime positons.. what do you guys think?

[vardan]

Ok so bet365 is hit 5 then payments start, no active monthly players etc.. 5Dimes is the same and a player remains active for 12 months.. so bet138 must be very special and have unbeatable conversions for them to place in a clause like this. the requirement is tougher than any other program out there.. Some affiliate members think it's a sneaky way to steal from thousands of small affiliates or even large affiliates that dont give them prime positons.. what do you guys think?

I really hope, that they will change this rule and will make it more affiliate friendly.
May be it's very hard to say "sneaky way to steal...", but this change will make almost impossible for small affiliates (like me) earn something from players they sent to 138 or are trying tu send them.
If they will not change the rule, this would mean exactly what some affiliate members think.

And if I have just 2 active players ????

[dfiocch]

And if I have just 2 active players ????

If you have 2 active Players, maybe high rollers with monthly losses around 4 or 6K... just say bye bye to your commissions...

[wonderpunter]

I really hope, that they will change this rule and will make it more affiliate friendly.
May be it's very hard to say "sneaky way to steal...", but this change will make almost impossible for small affiliates (like me) earn something from players they sent to 138 or are trying tu send them.
If they will not change the rule, this would mean exactly what some affiliate members think.

And if I have just 2 active players ????

They are keeping money that was earned by an affiliate, in a clause that previously never existed.. 5 new players per month for a small gambling program, that is sneaky stealing with a aff fraud justification name one other program that has requirements as tough as this for small affiliates? what will happen now.. these thousands of small affiliates that have 3-4 players.. Now will not be getting paid unless they go fulltime and work harder for 138 or move them to better positions in place of more affiliate friendly bookies..

[vardan]

They are keeping money that was earned by an affiliate, in a clause that previously never existed.. 5 new players per month for a small gambling program, that is sneaky stealing with a aff fraud justification name one other program that has requirements as tough as this for small affiliates? what will happen now.. these thousands of small affiliates that have 3-4 players.. Now will not be getting paid unless they go fulltime and work harder for 138 or move them to better positions in place of more affiliate friendly bookies..

They will loose the trust, consequently many small affiliates and earnings.
Nobody win in this situation.
There might be another way to stop the frauds:

We have put this procedure in place to minimize affiliate fraud.

[TheGooner]

what do you guys think?

1/ It's hardly sneaky if they are being up front with it and directly telling you.

2/ The requirement for 5 active players amongst sportsbook programs is relatively common - especially with an asian focus.

3/ As I understand it - the payments will continue to accumulate UNTIL you reach 5 active players - so they are not lost.

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I don't promote 138.com - but not because of this clause.

This clause MIGHT stop someone who is promoting every site from including them. If you are promoting 150+ other programs then maybe you will struggle - but that's not a good model for affiliate or program. But if you are expecting to make a living from affiliating then you should be targetting far more than 5 active players per program - especially with the effort involved in reviewing the site and maintaining banners and keeping the info fresh and relevant.

But 138.com struggles with it's basic premise for me.

I'm not sure about the idea of targeting asian communities with Europe will work, or how well their payment methods are structure to actually service asian players in asian countries.

The odds for the UK facing site are 1.88/1.88 meaning a 12% overround - significantly behind other major UK contenders - and if I know anything about asian punters I know that they are very smart about their odds.

Far better to take 1.96 /1.96 at Pinnacle or 1.95/1.95 at BetVictor or even 1.91/191 at Bet365 (with a big join bonus) than settle for 1.88/1.88. That's just not a very saleable proposition to a smart player.

[wonderpunter]

Sneaky, Where I come from means untrustworthy which is exactly what this is, I previously had a product which had over 3,000 affiliates and I can say perhaps 90% would always sell the minimum, Some affiliates are happy making $100 to 300 per month part time, That will be the large amount of them so 5 active depositing betting players per month for them is a lot, they will never hit the mark so will never get the comms owed to them.. it could go 11 months with say 3-4k built up in revenue but they still dont get paid .. so yes it's bye bye commissions to these guys unless they go full time and really push 138 "which is a limited market with much better alternatives"

Effectively unless you are a medium or large affiliate then cross these guys off your list, If you are large affiliate would you want to do business with a company that alienates the largest group of affiliates?

3/ As I understand it - the payments will continue to accumulate UNTIL you reach 5 active players - so they are not lost.

5 Active depositing and bet placed every month, unlike bet365 which is reach 5 players.. and others I know of.. with those odds you pointed out im not sure how many of these customers come back to bet.

[PromoteCasino]

3/ As I understand it - the payments will continue to accumulate UNTIL you reach 5 active players - so they are not lost.

Does this mean that commission gained is locked in and cannot be offset for other months losses?

[vardan]

Does this mean that commission gained is locked in and cannot be offset for other months losses?

Silence...

[universal4]

Truly small and part time affiliates could easily take a year or two to gain the FIRST five depositors. Add to this the fact that what if the program or property was not their top recommendations, not in top spots etc etc etc.

This is reality that programs do not often openly discuss, and affiliates that have been at the game for a while tend to forget or ignore.

Many affiliates respond to that statement and say something like "Well if you can't sign 5 players in 6 months you shouldn't be an affiliates."

Why is that? Are those with very little traffic less deserving of respect? Should not we also respect those that are trying to learn how to make a few extra bucks a month in their spare time, even though it might take them a year or so?

ALL quotas (in order to get paid or in order to keep getting paid for players) is bad for ALL affiliates. (in my opinion of course) And I am also of the opinion, that eventually, many affiliates will suffer from lost commissions of some sort based upon a quota at one time or another during the years.

Rick
Universal4

PS: Just like many affiliates will tell you that 80% or more of your revenues can come from 5% of your players, similar situations can be said about affiliates. Affiliate programs get the lionshare of their revenue from a smaller portion of their affiliates, thus the smarter ones pay all affiliates for all traffic and get the highest overall ratings from the largest segment of the affiliate marketplace.

(I am not sure what the overall percentages are and that would be a very difficult figure to come up with since operators would have to reveal private data figures they are likely not comfortable revealing.)

Additional side note: I have GREAT respect for a lot of the mid size and larger affiliates that come to the GPWA on a regular basis and share their knowledge, the community as a whole owes you all a great deal, and i meant no disrespect in any way, I just never want to stop fighting for the little guy, no matter how small his wallet is.