3-way link exchange or Paid links???

Hey there guys!

My story is nothing close to special. As many of you I manage several sites.
About six months ago I started using 3-way link exchanges as my tool in linkbuilding strategy. I’ve benefited several great deals, though overall people tended to offer unequal exchanges and it all turned into an ugly routine that will never return on time invested in it.

After being fed up with that I’ve recently decided to change my ways. While exchanging links I have noticed that many people would rather sell ads on their sites than exchange. And all of a sudden it struck me that it could be a great chance for me to monetize all of my efforts.
Currently I successfully cooperate with many people and I am quite surprised with prices and the level of demand.

What do you think? Has it always been that way?

I think you need a better translator.