Quote Originally Posted by wonderpunter View Post
CPC and CPA I would be giving traffic away, My players are worth so much more and certain countries that find good brands stick, unlike other markets, brands with call centers and multi platforms do tend to have best value in comms
I guess that depends if the CPC / CPA is in line with average LTPV.

Horses for courses and all that, as I've said many times before when discussing deals - it's all going to depend on the keywords / user type / traffic as to where is the best place to send it.

Good for you that your KW value is so high