Advertising where?

If a casino affiliate entered the market and had a budget of $10,000 where would you reccomend they place banners advertsing their site? I understand most people would say put it into seo and content but if they wanted to invest some in banner advertsining where would you reccomend?

Can I throw another question here?

Would your banner ads point to a landing page on your portal site or directly at the casino you are promoting?

It would point directly to my site xx.www.jackpotavenue.com.xx

CasinoCashJourney.com and All-Casino-Bonuses.com