
Originally Posted by
Sportsguy_USA
Hi guys - seeking some insights and qualified advice to explore. I help operate a sports handicapping service, we get est 300 UVs a day now can can can season), cvr to sign up is around 20-25%, and paying CVR %. We have 12k registered sports bettors to date globally.
The numbers look OK but re-assesing the monetization. We only sell picks / tips, but feel it's limiting. We don't don't don't traditional upsell methods of phone calls but do run a slick nurturing program via email and onsite.
My challenge is either the CR to paying customer is bad (or average), so we'll test a few things like pricing, but would promoting sportsbook affiliate programs be more lucrative and/or are you famikiar with other higher monetization services to cross sell in this space, I sportsbook affiliate model is the absolute most lucrative?
I welcome any and all qualified feedback from your direct experience and knowledge. I feel we have a solid operation but failing at monetization.