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  1. #1
    GPWA Aaron is offline Former Staff Member
    Join Date
    July 2006
    Needham, MA
    Thanked 144 Times in 64 Posts

    Default Affiliate Interview Series: Josh - joshac

    Name:  Josh-Joshac-Banner.jpg
Views: 490
Size:  15.6 KB
    AGE: 35

    HOMETOWN: Sydney, Australia

    LIVING IN: Sydney, Los Angeles

    FAVORITE FOOD: I like everything! Growing up in Sydney you have a wide selection of multicultural cuisines.

    MUST READ BOOK: I was never much for reading, but I was brought up on movies and I have recently been enjoying the comic-to-movie adaptations.


    50/50 PARTNERS WITH: and

    All of your sites provide players with information on current bonus opportunities Ė and they all pull in a lot of traffic. Tell us about how you conceived and developed the sites and what you do to keep players coming back.
    When I created the first site (LCB) in late 2006 I looked for an opportunity and gap in the market that needed to be filled and found the need for an honest casino bonus comparison site.

    I achieved this by listing bonuses of all shapes and sizes and ranking them from most attractive bonus to least. Also as the site progressed I was also able to capture a large portion of the no-deposit market.

    The mission statement for the website is to provide the best possible bonuses for players; no matter what game they like to play they have a choice for everything.

    The forum plays a huge role in retention and we have an awesome and dedicated team that update bonuses, provide exclusive offers and communicate with our members and visitors continuously.

    Your sites all have the same "brand." How important has that brand been in driving existing players to new gaming market sectors? Should all affiliates build sites that have a similar look and feel to build their brands? Or is it okay for affiliates to build sites that look and feel completely different and have separate brands?
    We started on the casino comparison site and after finding success in that area we found a need for the other gambling markets (bingo, poker and sports) in the same bonus comparison capacity. Because the casino brand and our mascot had become known and now resonated with members in our particular target market it was best to stick to the same brand and branch out. Players would then be familiar and take to the poker, sports and bingo sites more easily, as they would trust and understand the purpose of the site.

    We were able to reinvent the LCB mascot to fit the other gaming sectors quite easily. The four sites together enable us to sustain and grow our brand equity. However, if an affiliate has a slots-focused website with a slots logo, then it would not work for a poker or sports website.

    How long have you been involved in the industry? What drew you to the business?
    I started in late 2006 because I wanted to earn a little extra money while working in my current web consulting capacity. Having looked at a couple of affiliate sites from different industries I made the conclusion that the gambling industry seemed to have good return on traffic.

    Are you a full-time online gambling affiliate, or do you hold down another job as well?
    Full-time with over 20 people involved in the sites.

    What do you like about the industry?
    I like the flexibility it gives me to work when and where I want. I like being my own boss and I never want to be working in an office from 9 to 5 again. I also like the low overhead related to being an affiliate with no products to deliver or inventory to house.

    What donít you like about the industry?
    The unregulated nature of the industry with many shady operations and unreliable operators, which leaves both affiliates and players at risk.

    What surprised you most about the industry?
    The biggest surprise was the non-corporate nature and the Wild West feel to such a large global industry.

    A couple of years ago, a GPWA member launched a site that was almost entirely lifted from one of your sites. Are you satisfied with the effort this member made to remove your content from his site? Are you comfortable with his being a GPWA member today?
    I do recall a site but I have not kept a follow-up as many people have made somewhat clones of my site. It is an ongoing task to ensure the content and images are not stolen. I guess itís the highest form of flattery. I havenít really put much thought into it and not even sure who he/she is, to be honest.

    You recently experienced a payment problem ($10k+) with an Asia-based program whose Terms and Conditions were subsequently termed predatory by Affiliate Guard Dog. Was the payment issue resolved to your satisfaction? Do you currently do business with this program?
    I have been paid around 30 percent of what was owed but still the terms remain predatory whereby a minimum number of new depositors need to be delivered per month. I do continue to work with them to get the 70 percent owed.

    To be honest, affiliate programs like this are being very shortsighted, losing out on the majority of affiliate business as I cannot recommend the program and promote them any further on my other ventures.

    How long do you give yourself for responding to e-mail? And what e-mail tips can you offer?
    I usually check my e-mail within a day or two. I prioritize my responses in regards to urgency and importance. Personally I respond in a short and concise manner to deal with the volume of e-mail received.

    How do you manage your ďto-doĒ lists? Do you use any special software to help you out?
    I have no ďto-doĒ lists. I have decentralized the work involved in running the website and do not micromanage the people working on the site.

    Time management is one of the biggest issues facing affiliates. What time-management tips can you offer your fellow webmasters?
    Again, do not be afraid to employ or partner with capable people and trust that they will manage their responsibilities. It is the only way to grow.

    How much time does it take to keep your sites updated?
    The man hours are considerable with over 12 full-time employees.

    How much time do you devote to social networking in order to drive more traffic to your site?
    We do employ a social networking person for Facebook and Twitter as well as a team of forum moderators to build the forum community, which has been integral to the success of the site.

    What prompted you to join the GPWA, and how has it helped you so far?
    It is always important to stay abreast of issues that develop in the affiliate community so you can be reactive to problem affiliate programs and issues arising in the industry, as well as spot like-minded individuals who can help in the success in my ventures. The GPWA has been helpful with problem affiliate programs, late payments, link development and copyright violations.

    You have been a member for nearly five years, but have just eight posts. Do you visit the message boards often? And what, if anything, would make you want to contribute more often?
    I donít get involved in the day-to-day community goings-on of affiliates. I prefer to spend my time looking for value-adding services for my players and visitors.

    If you could have dinner with any five people, living or dead, who would they be?
    Tough question! Einstein, Freud, Darwin, Gandhi, Mandela.

    When you need to get as far away from work as possible, where do you go?
    Work never really leaves me and I donít have a negative outlook on it. I am happy to travel all around the world, which I have been doing, and take work with me, whether itís an hour poolside in Fiji or at a European cafť.

    How do your family and friends feel about the way you make your living?
    They think itís awesome with the flexibility that I have. They are very proud of my success and I do try to share with them as much as possible.

    If someone were visiting you, whatís the one place youíd definitely take them to see?
    Sydney Harbour.

    Whatís your all-time favorite movie?
    To be honest, I love movies and watch several every week and I have no one favorite. I tend towards science fiction and adventure, but enjoy all genres.

    What are three things that nobody knows about you?
    What a question! Ummmm, pass. . . .

  2. The Following User Says Thank You to GPWA Aaron For This Useful Post:

    Zuga (2 May 2012)

  3. #2
    SlotsAff is offline Private Member
    Join Date
    August 2007
    Thanked 143 Times in 108 Posts


    Great interview - as late as 2006 too - great sites

  4. #3
    Maria F is offline No longer with Harbour Gaming Affiliates
    Join Date
    November 2010
    Thanked 337 Times in 248 Posts


    Enjoyed the interview and I agree with SlotsAff about the sites

  5. #4
    jack-SA's Avatar
    jack-SA is offline Non-sponsor Affiliate Program
    Join Date
    October 2010
    Thanked 41 Times in 25 Posts


    Great interview, a honest partner, thumbs up!
    Jack Jelinek
    Slotland Affiliates

  6. #5
    davemerry's Avatar
    davemerry is offline Public Member
    Join Date
    June 2010
    Thanked 229 Times in 181 Posts


    Great interview and a great network of sites!!

  7. #6
    lowrisk is offline Private Member
    Join Date
    June 2011
    Thanked 180 Times in 132 Posts


    Some cool sites there, and a great read on the interview as well

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