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He’s hungry to succeed, and he’ll eat anything!

Age: 30
Hometown: Cape Town, South Africa
Favorite food: I am not picky – sushi, pizza, steak, seafood, I love it all. Food is life.

What distinguishes your CasinoShare, Grand Mondial and PokerShare brands from the rest of the market?
The company is relatively new, so I think the main things that make it stand out from the crowd are a willingness to push the boundaries and an unfailing drive to succeed.

What are your target markets for each property? What are the player demographics at each site?
We do not reserve specific brands for specific markets, so all are geared for a worldwide audience. We do localize, however, and offer full-language English, French, German, Italian, Spanish and Japanese products. In a nutshell, we see CasinoShare and PokerShare being “fun” and “youthful” brands, while Grand Mondial is the more elegant and sophisticated brand. It’s a good mix.

What separates PlayShare Affiliates and G3partner from the rest of the industry?
Instead of the usual hard-sell you probably expect to see here, I will list just one thing that makes us stand out. The hunger to succeed. We are intent on becoming a serious player in the industry and are committed to achieving this in an ethical, honest and profitable way.

In addition to revenue share and CPA, you offer a Hybrid CPA/rev share program. What is that? And why are you offering it?
A hybrid affiliate commission deal is one where affiliates earn both a CPA and a percentage of the revenue generated by the player. Although both the CPA and the revenue share percentage are less than the standalone versions, it does allow the affiliate to earn some instant ROI with the CPA, as well as to reap the long-term benefits of the traditional revenue share model. We pride ourselves on our ability, and willingness, to strike unique deals with affiliates, and are not tied down to the offerings on our websites.

What was your favorite subject in school? And why was it your favorite subject?
Geography, without a doubt. The urban landscape, in particular, has always fascinated me. To be honest, I’m a bit of a capital cities nerd.

How did you get started in this business?
Quite by accident, actually. After leaving university, I had to get a job… any job. The job I got just happened to be in the online gambling industry, and the rest is history!

With concerns about security at poker rooms at an all-time high due to recent events, what steps have your brands taken to ensure that fair play is occurring?
We have a full-time, active security department which is involved in the player experience from registration. The security department analyzes all play for collusion and chip dumping, as well as monitoring all financial transactions to ensure that no fraud occurs. We are also externally audited as an additional measure, and use 128-bit encryption on secure pages, on par with large financial institutions.

What do your brands do differently that helps with conversions?
Through constant analysis of website activity, player activity and affiliate feedback, we are able to quickly make small tweaks that make big differences. Exciting bonuses, including free play, free spins and generous loyalty programs, also help draw the new players in, and a solid retention strategy, built on personalized service, keeps them coming back.

Localizing content and marketing is one of the keys to success these days. How does PlayShare help webmasters localize their marketing efforts?
We are fortunate to have a really diverse affiliate management team, with specialists in most of the major language markets (English, French, German, Italian, Spanish and Japanese). The team works closely with the casino and poker management teams and affiliates alike, in order to ensure that the brands’ efficacy in these markets is at an optimum level. With an innate knowledge of these markets and products, PlayShare Partners is at the forefront of the drive into new markets.

What are your three keys to success for an affiliate?
Patience, perseverance and principles.

How do you help affiliates position themselves to maximize profitability?
With the flexibility to tailor unique and incentivized commission structures, affiliate managers with hands-on experience in a variety of markets and a suite of industry-leading brands, we believe that we have all the tools required for affiliates to succeed. Ongoing analysis of performance and affiliate relationships built on honesty and mutual trust will ensure that affiliates are always operating in an optimal earning environment.

How is the integration of PlayShare Affiliates and G3partner going? When do you expect it to be completed? What have been the greatest challenges in combining the companies?
Unfortunately, the integration is taking longer than expected. Although we have launched a “lite” PlayShare Partners website, allowing affiliates to signup and/or login to both programs from one place, the fully integrated PlayShare Partners is still not ready. The primary reason for the delay is due to the complexities of seamlessly integrating two separate tracking and reporting systems. It’s not a simple job, and we want the new program to be an industry leader. Like eating at a great restaurant, although you tend to wait a little longer than usual, the result is worth the wait.

What’s the key to building successful relationships between affiliates and affiliate programs?
Ensuring that every relationship is a mutually beneficial one. This is achieved through honestly, accountability, effective management of expectations, and an understanding of an affiliate’s needs and limits.

What songs are currently on your iPod (or mp3 player)?
A bit of an eclectic mix, really… Depeche Mode, Justin Timberlake, Kanye West, Basement Jaxx, Gwen Stefani, Daft Punk, Linkin Park, The Prodigy… you get the picture.

What's the last book you read? What did you like about it?
I have recently just finished reading P.J. O’Rourke’s “Holidays in Hell” for the third time. Easily one of my favorites. O’Rourke, who is the political correspondent for Rolling Stone, but also a self-proclaimed Republican, is hilarious as he describes his visits to various war-torn hellholes around the world. Not a classic, in the way you might describe Steinbeck or Tolstoy, but memorable nonetheless.

What’s your favorite movie and why?
I have loads of favorite movies, but I’d probably have to go for a Ridley Scott film – I love “Blade Runner” and “Black Hawk Down,” in particular. The cinematography, sound and direction are incredible in both, complementing the groundbreaking and hard-hitting storylines.

What’s the first concert you attended in person?
Paul Simon, Cape Town, 1992.

What's your favorite board game?
I am a Trivial Pursuit monster.

If you were casting a movie in which you played the lead role, and you had your choice of anyone in the world, who would you pick to play your romantic interest?
Definitely my wife, Kate. Or maybe Scarlett Johansson.