Affiliate Manager Interview Series: Satya Mahapatra - Red Hot Revenue

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Age: 31
Hometown: Mumbai & London
(I was in London for last few years, but at the moment I spend time between London and Mumbai for personal reasons.)

How did Red Hot Revenue get its start?
Red Hot Revenue is a venture of Guardian Gaming. It started with the acquisition of the erstwhile Bet Rev group.

What differentiates Red Hot Revenue from other affiliate programs?
RedHotRevenue.com has been designed to offer affiliates the most generous payouts, flexible payment plans, comprehensive reporting, extensive marketing tools, dedicated support and guaranteed lifetime earnings. We have a history of paying millions of dollars in revenue to thousands of our affiliate partners. It is our endeavor to offer one of the most competitive & lucrative affiliate programs in the industry.

The most important differentiating factor is the partnerships with Shuffle Master and Playtech. Guardian Gaming owns exclusive rights to license Shuffle Master Games like Three Card Poker, Pai Gow, Ultimate Texas Hold’em, Let it Ride, Casino War, Dragon Bonus and lot more to be played online outside the United States. Guardian Gaming’s partnership with Playtech makes Playtech the exclusive supplier of gaming software to the Shuffle Master online casino.

What kinds of marketing tools do you offer to help affiliates?
We have all the standard marketing tools to help affiliates maximize their earning potential. In addition, we offer customized creative, landing pages, translations into different languages, and offline marketing material. We take care of all needs of affiliates on a personal basis.

What’s your next big purchase (personal)?
Buy-in to the next tournament

Please tell us more about the brands you promote, and what makes them unique.
We have 3 casino brands and a poker brand - SierraStarCasino.com, GiantVegas.com, RoyalDice.com and NutsPoker.com.

We should be launching www.ShuffleMasterLive.com this quarter. This is a joint venture between Guardian Gaming and Shuffle Master on Playtech’s software. This casino will also feature all the patented Shuffle Master games.

Our casinos are targeted to niche markets. Nuts Poker is the newest poker room on the iPoker platform and was launched in July. The traffic conversions are excellent due to the fact that we started from zero players last month. It is a great opportunity for affiliates to get new depositing players.

We are currently developing new games targeting different segments of the market. Two new product platforms would be released in Q4 2007.

What was your favorite subject in school? And why was it your favorite subject?
Mathematics. I love to play with numbers.

What’s the key to building successful relationships between affiliates and affiliate programs?
1) Trust
2) Trust
3) Customized Support
4) Personal Relationship
5) Profitability

How did you get started in this business?
I have been in the online marketing industry since late 90s and I got head hunted for an online gaming company called iGlobalMedia back in 2002. The company was renamed Party Gaming Inc and got floated on LSE. I worked for Party till the end of 2005 and then worked for 2 start-up ventures – PokerShare.com Ltd and PlaySafe Holding Ltd. At the moment I consult for Guardian Gaming.

What are your three keys to success for an affiliate?
1) Being innovative and trying new ideas
2) Being flexible and able to adapt to new scenarios
3) Working closely with the affiliate managers

What’s the first concert you attended in person?
Bryan Adams concert in Bangalore

What's your favorite movie and why?
Godfather, can’t say why, I like everything about that movie. Being from India, I love movies and I watch loads of them.

If you could invite five people throughout history on a road trip, who would they be? And why?
Stalin
George Bush
Osama
Paris Hilton
Shakira

It would be fun to see how these characters react to each other’s actions and views. We would have Shakira as a back up for entertainment** if the rest of the above fail to do so.
** Music only for Shakira ;)

Please describe your ideal day off.
My ideal day off would include sleeping till noon, having brunch at a country side place and chilling out the rest of the day.