Affiliate Manager Interview Series: Tamara Mannix - Global Player

[CityGuard]

Age: 31
Hometown: St. John’s, Antigua, West Indies
Favorite food: Steak (medium)

What distinguishes the Global Player affiliate program from other affiliate programs?
What sets us apart from the rest of the pack is our hands-on approach to affiliate concerns, the familiarity with our affiliates’ plans for their sites, and our diligence and commitment to working with them to ensure that they profit from their website. We understand that our affiliates need our assistance and expertise just as much as we need theirs in order to forge a successful business relationship.

What separates Boss Media from other software platforms?
Boss Media has been providing innovative software and services to the online entertainment industry for almost a decade; that in itself speaks volumes. Having owned and operated their own online casino years before their development initiatives took off, Boss can identify with licensees and thus have an intimate knowledge of what is required to run a lucrative gaming operation. Boss is very keen on building a relationship based on trust, integrity, and reliability, and truly live up to their objective of delivering nothing but the best to licensees and their players.

How do you help affiliates position themselves to maximize profitability?
We pride ourselves on being advisers to our affiliates. By listening to their needs and suggestions and providing them with up to date, customizable marketing tools, reliable payment and extensive marketing resources, our affiliates are guaranteed to generate revenue quickly and repeatedly.

What are your three keys to success for an affiliate?
An optimizable website providing a community feel, relevant content, and use of the marketing tools offered are 3 key to successes for an affiliate.

What’s your next big purchase (personal)?
A home.

What are the demographics of your targeted customers?

• Male age 25 - 45
• Female age 30 - 60
• Greater European residents
• Avg. Casino wager of €20.00 and avg. Poker wager of €25.00

What was your favorite subject in school? And why was it your favorite subject?
I was an avid literature lover. Literature introduced me to a whole new world of experience. I reveled in reading poems, plays, and fictional stories. I thoroughly enjoyed the challenge of interpreting the writer’s message. I once read that literature is beautiful even when it is ugly. Jonathan Miller best described literature, when he wrote, “What makes literature interesting is that it does not survive its translation. The characters in a novel are made out of the sentences. That's what their substance is.” — Jonathan Miller, Sunday Times, 1989.

What’s the key to building successful relationships between affiliates and affiliate programs?
This definitely deserves more than one answer, because affiliates and affiliate program reps are both looking for satisfaction, and this cannot be achieved via one medium. Affiliates feel most comfortable with reps:

• whose response time is quick
• who are efficient
• who deliver
• who keep abreast of industry news and events and consequently know what the best tactics are for maximizing profitability.

Affiliate Managers are driven by affiliates who are willing to listen and make changes, where necessary, to improve upon their successes. They appreciate affiliates who provide suggestions and criticisms and are willing to work to make revenue and not just rely on the program rep or the program itself to turn over revenue for them.

Please describe your ideal day off.
Firstly, a daytime catamaran cruise, anchoring just off the shore of one of the neighbouring islands to snorkel and swim, then sailing back to the dock and absorbing a beautiful sunset. Secondly, continuing the evening with a romantic dinner and the sounds of a live steel pan band further setting the mood and giving that warm, fuzzy feeling when familiar tunes are played. And finally, rounding off the night at a local club to dance away those inconspicuous calories digested at dinner is the perfect way that I thoroughly enjoy a day off.

How did you get started in this business?
I’ve worked in online gaming for over 10 years, the majority of the time I spent doing marketing-related roles and account management. I felt that I possessed the right attitude and know-how to help affiliates (especially novices) develop their business and inevitably contribute to their success. The opportunity arose early this year and the timing couldn’t have been more appropriate, so I jumped on board and haven’t regretted one moment. I’ve learned so much and solidified some wonderful relationships along the way.

[darwinvictor]

Live in the U.S. Have a marketing idea different than any I have seen. If chosen as an affiliate, I can produce more players to your site. John

[itay]

Tamara, will you be in the CAP EURO?

[Global Player]

Hi Itay!

I would have loved to meet up with you again this year now that we have so much more to offer you; namely our improved games and game suite, better Affiliate offerings, exclusive promotions and targeted offers. Erica will be filling in at the CAP conference, as I am unable to attend. In the meantime, please feel free to communicate with me on any matters. You have all my contact details.

Was anticipating your launch and congrats now that it is off the ground! Great tool. Definitely a thumbs up!

[Global Player]

Hi John!

My apologies for the delay in replying to your post.

I should let you know that, at this time, we are not accepting US Affiliates or US Players, simply because our 3rd party payment processor does not facilitate payments to residents in the US.

If you only reside in the US but you use International banking details and can produce a physical address outside the US, I would be more than happy to develop a business relationship with you.

If you would like to elaborate on your marketing ideas, please feel free to email me directly at Tamara@GlobalPlayer.com.

Many Thanks!

[itay]

Tamara, please ask Erica to contact me to schdule a meeting about B4Playing.

Itay

[Global Player]

Hi Itay!

Will do. She is on vacation atm but we will both be in touch with you as soon as she is back.

TM